Reens Nigria Limited Market Analysis - Research Paper Example

no. Feasibility Report On a Call Directory Supplier The Reens Nigria Limited is a public information company. It is center that intends to provide information to public whenever they require the same. Some of the areas that the company intends to help the public include providing the customer with specific numbers for specific functions, providing detail of places that the customer have interest in, and provide time schedule for flight and train services. Therefore, the Reens Nigria Limited will purely sell directional information to its customers. Nonetheless, the information is intended to change very moment; thus, the company has considering running or operating on state of heart information providing service that will ensure that the customer is provided with accurate information (Dowling and Reinke 47). Additionally, the same information devises shall ensure that the customer never fails to be informed on their concern. Notably, the company will deal with professionals who will be able to multitask, in this sense they will be able to provide the customers with all the information that they require only on a one call service. Moreover, the company intends to tell on providing entertainment information including information clients on what movies are scheduled in their cinema halls. The Reens Nigria Limited intends to make its services affordable to its entire customer. Notably, it call service number 07009009000 will cost a customer N30 per minute of call. The calls will be on second billing and will be available for customers using landline phones as well as mobile phones. The company’s head office is physically on the Plot 6A Tecee Drive, in the Ehoru Estate along School Road, Elelenwo, and Port-Harcourt of the Rivers State. The call center agents are expected to be friendly and accommodative of the clients’ questions and concerns of their directions; below are some images expected of our call center agent. Pictures retrieved from http://www.canstockphoto.com/images-photos/callcenter.html. Pictures a, b, c, e, f, and g show our clients at work while d shows the network of client that each of our call service employee can service with 59 minutes. Notably, pictures a, b, e, f, and g show how workers at the call center will be verifying clients’ information for accurate information delivery. Introduction Many people usually seek information concerning place, transport systems, and entertainment services. Most of this information is usually available at the disposal of persons seeking such information. Therefore, it will be quite advantage to the clients and persons seeking such information. However, it will be vital for the Reens Nigria Limited to seek the use of numerous technologically related business ventures that will help it ensure that it has all the information that the client may require. It should be noted that failure to provide sucking formation needed by the client will be deemed as a failure on the delivery of the company and this may lead to bad reputation; thus, affecting the functionality and profitability of the company (Dowling and Reinke 72). The Reens Nigria Limited aims at providing local and to certain level, long distance telephone services. Therefore, it must seek the consultation and collaboration of advanced technologies in the communication sectors that include wireless communication services, fiber optics, internet, and satellite services. Additionally, since Reens Nigria limited is not only encompassed with providing geographical information only, but also entertainment information services, Reens Nigria Limited must incorporate cable TV systems to help it in providing the entertainment services. The use of high speed internet will never be an option but a must thing for the Reens Nigria Limited (Abels and Klein 132). It is through such speedy internet services that it can access Google maps among other GPR services to provide information to the customer without delay. It should be noted the targeted customers will be using air time to get the information they require from Reens Nigria Limited; therefore, when they find such information expensive due to the use of too much airtime, they may be discouraged to use the service again. Therefore, it would be vita for Reens Nigria Limited to collaborate with telephone service providing organization that is pocket friendly to the consumers. Market Analysis Reens Nigria Limited is geological and entrainment information providing organizations; thus, it mainly services and products are encompassed mainly on information providing equipment and such service related information (Abels and Klein 132). Reens Nigria Limited is more of information and Communication Company; hence, it is well defined with the relationship among myriad services and network and or goods. Notably, it is only combination of these networks and services that can enable effective telecommunication systems and global or regional information services. Whenever, Reens Nigria Limited can incorporate these services successfully in their system, it will provide quality information services to its customers. Few companies and organization are known to be proving information services to their clients; however, they provide such information on clients to client basis or client organization basis. There are very few almost next none, that provides its customers with information to help them plan themselves and information regarding their physical locations as the location of other places (Animal Welfare… 125). Therefore, operations these limited business ventures will provide limited crucial challenges to the business operators neither will it attract stiff completion (Dowling and Reinke 181). The lack of other organizations operating on the same service delivery provides a clear opportunity to Reens Nigria Limited. Additionally, the availability of technological services and equipment will enable Reens Nigria Limited to accomplish it plans effectively. Notably, the availability of internet services allows location of places that may be needed by customers. Moreover, such information will be provided with accuracy through the use of satellites and Google maps. The application of high speed internets and use of other computer technologies will help in serving of Reens Nigria Limited’s clients in a timely and quality manner. However, the prices and installation costs of these services may prove to be a challenge to the Reens Nigria Limited. The fine and high speed technological services are usually expensive to purchase and install. Most of these services and technological services have been designed with the main aim of serving global clients; therefore, it apparent that they are quite expensive (Gil and Reyes 122). Reens Nigria Limited is at high points of continuous operation since at any given time there is usually in need of information regarding a place, building, or businesses that they intend to visit. In addition, people tend to work on tight schedules and providing information on how can plan their movement will be of great use to them. Moreover, liaising with transportation institution or businesses will broaden the business. With these transport related businesses, Reens Nigria Limited will provide their clients with information regarding their departure and arrival. This will help both the transportation clients and their customers with effective time management. The entire customer will be information of certain frequencies; thus, they will not waste their time by coming too early or arriving too late to the station. On the other hand, such information may help in decongesting transport station my controlling those who will arrive too early to wait for their departure and also reduce complains of missing their flights. Therefore, selling these ideas appropriately and effectively to the concerned organizations will open business for the Reens Nigria Limited thereby increasing its market and customers. Dealing with these big organizations will be convincing and profitable than targeting single customers only. Nonetheless, Reens Nigria Limited need to understand information gathering techniques that they will apply in ensuring that they have all the necessary information required by the customer and among other Reens Nigria Limited’s supposed clients (Gil and Reyes 55). The only factors that Reens Nigria Limited must consider are the market trend in the information supply, customer behavior, and their competitors. These factors will allow them set right target without over expectation and seek information that fulfill their customers’ needs and expectations. Understanding the business will also allow Reens Nigria Limited to educate their clients and employees on the deliverables of the business. In this case, Reens Nigria Limited will employ the use of readily available marketing avenues including Facebook, tweeter, and television among other available avenues. Proposed Code of Practice and Compensation The business will work on the basis of business ethical grounds that will aim at providing efficient and affordable services. The main function of this organization is to provide services to customers who will purchase services offered to them. The quality of delivery of services to customer will depend on the expertise of the company’s employees to providing quality information to the customer. The information will be accurate and prompt (Abels and Klein 169). To ensure such nature of information quality, the employees, defined herein as customer care service providers will be trained on how to use the internet to obtain the exact information that they need to provide to their customer (Dowling and Reinke 192). Additionally, in cases of liaising with other organizations such organizations will be required to provide prompt information to the customers care team. Nonetheless, before such information is relayed to the customers, confirmation of the accuracy and timeliness of the same shall be varied from the information provider. However, if in any case, information may appear no accurate and the same inaccurate information is relayed to the customer, the nature or the party causing such cause will be investigated and customer compensated accordingly. The main areas that customer will be compensated are the cases that are associated with monetary losses. For instance, if the customer is provided with wrong flight departure time and the customer misses their train or plain, such customer’s fare shall be compensated accordingly. On the other hand, information may be inaccurate in the sense that the customer is provided in inappropriate time and they arrive at the station hours before the departure time. In this case, the customer will also be liable to compensation. In essence, such a customer will be given special treatment by being entertained and provided by other services that he/she may require will waiting for their departure time. Some of the service that may be provided to such customers, but not limiting include internet or office services for the customer who may require the same, television entertainment, restaurant services depending on the time of the day and duration time the customer is subjected (Gil and Reyes 51). Notably, some mode of compensation may occur when the customer is provided with wrong information that misleading them. For instance, a customer may require to be given a direction to point D while they wanted to visit point Q. depending on the difference in distance between the two places, there are two modes of compensation that may be offered in such a case. For instance, if the place where the customer is directed and where they were to go are distances that they cannot manage while walking and keep their time, they will be picked and dropped at places they ought to have been directed. Alternatively, in cases where they have been given wrong direction and the customer service provider notes that such difference are too small and the customer can still keep time when redirected, instead for the customer calling for clarification, the company will incur the calling charges. It should be noted that to ensure competency among the employees, they will be charged on all the wrong information that are generated from their negligence (Abels and Klein 201). On the other hand, if such inaccuracies are prompted by partner organization and it ascertained that they fully contributed to provision of wrong information, they will be liable for such charged that will be used to maintain the customer as they await their correct services. Technical Layout/Systems Description The Reens Nigria Limited will function just like any information service providing company. It will have the customer service providers who will work on work stations. The customer service provider will work on table with computers. These computers will be connected to a faster speed internet. Among the software that will be installed in these computers are Google map reader and GPR (Danilov 152). The Google map will help in locating the exact physical locations to which customers will be directed. Notable, the GPS satellite connection will help in monitoring or locating the customers’ location so that they may not provide fall claims that they have been misdirected so they get compensated (Gil and Reyes 91). Additionally, the computers for the service use will be installed with software that is compatible with the linked organizations’ operational software. Through such organizations’ software in Reens Nigria Limited’s computer system will allow easy synchronization of information thereby providing customers with accurate and prompt information as well as reducing liabilities, clams, and compensations. Finally, the Reens Nigria Limited’s systems will ensure it has software that locates all addresses associated to businesses and organization among other locations that will be noted to be of high interest to customers. Proposed Grade of Service The grade of service usually refers to the call’s probability to be blocked or delayed in a circuit group. The delay may be of intervals that are usually represented as decimal fraction or vulgar fraction. This situation is usually facilitated by busy traffic or busy hours of a call center or call network traffics. However, it is usually imperative of the intensity of the incoming or and outgoing calls. Notably, the effect is never equal for the incoming and outgoing calls. Therefore, for Reens Nigria Limited to provide quality service and reduce redundancy in the grade of service, it will use a single loose circuit that will be conditioned to provide program grades and service grades (Danilov 182). However, such effects will not be prolonged and they will not last for more than calling before receiving lasts. Additionally, band frequency amplification will be enhanced or equalized for the digital data that will be shared as part of company product. The frequency amplification will only take place in the data share between Reens Nigria Limited and other partner companies (Danilov 227). However, in cases of problem in reception due to uncontrolled frequency or internet or both services, the quality of service will be maintained high as expected by terminating the calls from customers. Implementation Schedule and Growth Plan After approval and effective market research, the business plan will be kept rolling. Market research for the business will take three months and prospected customer’s ideas will be gathered and analyzed towards adjusting business plan for Reens Nigria Limited (Gil and Reyes 129). Allocation of a building and designing it for the targeted business will take five months since it will involve procurement of technological equipment, furniture, and installing all the necessary programs as well as cleaning the room for actual work. During the same time of setting the business’ place, advertisement and interviews will be conducted for the appropriate employees that will help in moving the Reens Nigria Limited according to goals and objectives. Slotting of human resource will take three month; notably, it will run concurrently to locating and setting up of the enterprise’s offices and networks (Animal Welfare… 172). After 2 months of monitoring and evaluation of installed services and all errors fixed, the Reens Nigria Limited’s operation shall be set rolling. Therefore, it is worth noting the company will take approximately nine months to be set running as a fully-fledged as an information provider. Nonetheless, after setting the primary objectives in place, the Reens Nigria Limited will seek on expanding its operation towards increasing its profitability. This will involve seeking partnership with other organization especially the transportation organizations. Additionally, other than the partnership with transportation firms, Reens Nigria Limited will seek other potential partners. Moreover, few months to up to a year of operation, Reens Nigria Limited will be open to adjustment in its operation towards meeting customers’ needs. The sure mode of adjusting these will be facilitate through seeking opinion from customers on how best they can be serviced. Proposed Community Service Obligation The services of Reens Nigria Limited will promote indigenous communities through logistical, social, cultural, and technical factors. The only sure ways of Reens Nigria Limited providing the community is by promoting the access of information (Gil and Reyes 126). Other ways of extending the Reens Nigria Limited services to the community is through training the members of the society how they can access some of the relation geological information using their personal computers and android enabled phones. Additionally, employing persons from the immediate location will be a sure way of community service that Reens Nigria Limited will be obligated. Moreover, with extended services, Reens Nigria Limited will collaborate with its partner companies to construct benches for the public use especially at bus station and railway stations among other docking points. Location and Coverage of service Reens Nigria Limited services will provide information to all parts of the country. Therefore, will conduct research work to locate and map the entire region within the country of operation (Danilov 189). To achieve its objective of giving people direction, Reens Nigria Limited will conduct map and profile major and minor towns with offices and engaging in numerous commercial activities. These places will be added in the country’s Google map. Additionally, physical addressed for these places will be slotted into the map and the Reens Nigria Limited’s directory. On the other hand, other than the train services that are known to be used by many people, Reens Nigria Limited will also incorporate the service major transportation firms including bus service. In collaboration with these service providers, Reens Nigria Limited will provide relevant information that will facilitate the movement and timeliness of the targeted customers. Finally, it should be noted that other than the already identifies partners and areas to provide services, Reens Nigria Limited operations and service delivery will remain open for incorporating other services. Reens Nigria Limited The ownership of Reens Nigria Limited remains at the hand of founders herein referred as board of directors. The company will be organized into board of directors, chief executive officer, managers, and customer service providers (Gil and Reyes 162). Members of these offices will form the staff members and they will all work towards meeting the organization’s goals and objectives. However, each category will deliver according to their roles spelled in the organization roles and obligation charter. Other than the board of director, all other positions are competitive and they will only be filled by advertising such position and filling them through competitive interviews. The successful candidates from interviews will be trained towards effective and quality service delivery to the targeted customers. Additionally, with continuous development and service delivery, staffs will be subject to periodic training towards enhancing their skills and expertise. Financial Projections The financial returns expected from the business as a turnover will depend largely on the responsiveness of the customer on the services. Moreover, the number of partners will also influence the amount of money made by Reens Nigria Limited as profit. Since services of these nature are not yet found in the market domain; therefore, it is apparent that there will be a streamed flow of customer in seeking these services (Animal Welfare… 172). In other words, the business is expecting many customers from the launch. Moreover, the increased success of Reens Nigria Limited will increase the number of customers and partners; therefore, with five year in operation, Reens Nigria Limited will have tripled its profit from what it projects to make for the first year of its operations. Profit and Loss Financial Projection A profit and loss accounts is a balance sheet that usually shows the performance of any business in terms of profit and loss made by a business on annual basis (Jury 140). The assumptions that Reens Nigria Limited will ever remain a profit making body, the profit and loss account sheet below projects the financial operations of Reens Nigria Limited for a period of five year after its launch in 30 December 2013. In this case, it has been assumed that Reens Nigria Limited has been operation for a year before its launch. From the above profit and loss statement, it is apparent that Reens Nigria Limited will make steady profits. However, numerous market factors will influence and may lead to the above fluctuation of the profit (Jury 149). Nonetheless, with business research and development as well as identifying the real business challenges, Reens Nigria Limited will work on its short comings and harmonize the profit margins. However, Reens Nigria Limited business plan remain viable since there are no actual losses made by the business. The only realizable losses are made below another year’s profit. The Projected Balance Sheet A balance sheet is a financial statement indicating the financial position of a business in terms of its assets. The assets may be liquid assets or fixed assets; therefore, a balance sheet shows the entire worth on a business at a particular time such records are taken (Jury 151). The balance sheet also shows internal financial sources that include the cash generated from the business owners. On the other side, a balance sheet records external business’ financial sources that include loans from banks among other financial institutions. Business ventures also draft cash flow statements that usually show the operational activities that are being conducted by the business and they come down to general company’s net income. Moreover, the cash flows usually help in identifying the trend in which a company or a business venture is generating cash. Finally, it is worth noting that some financial models on which the business are operating are usually incorporated in the cash flow statement. Therefore, the cash flow may be a fundamental tool for the stakeholders. For the Reens Nigria Limited’s case, the cash flow shows business operations, investments of the business, and the financing activities of the company. Notably, this financial statement is vital in planning additional activities within the business (Jury 161). (The Reens Nigria Limited’s cash flow is as in the table below (for the ending year 2013). Works Cited Top of Form Bottom of Form Top of Form Bottom of Form Top of Form Bottom of Form Top of Form Bottom of Form Top of Form Bottom of Form Top of Form Bottom of Form Top of Form Bottom of Form Top of Form Abels, Eileen G, and Deborah P. Klein. Business Information: Needs and Strategies. Bingley, UK: Academic Press/Emerald, 2008. Print. Animal Welfare Information Center Newsletter. Beltsville, MD: National Agricultural Library, AWIC, 1990. Print. Danilov, Victor J. A Planning Guide for Corporate Museums, Galleries, and Visitor Centers. New York: Greenwood Press, 1992. Print. Dowling, Richard G, and David Reinke. Multimodal Level of Service Analysis for Urban Streets. Washington, D.C: Transportation Research Board, 2008. Print. Gil, Esther L, and Awilda Reyes. International Business Research: Strategies and Resources. Lanham: Scarecrow Press, 2013. Print. Jury, Timothy. Cash Flow Analysis and Forecasting: The Definitive Guide to Understanding and Using Published Cash Flow Data. Hoboken: John Wiley & Sons, 2012. Internet resource. Bottom of Form Read More