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Global Marketing - Essay Example
Pages 16 (4016 words)
Global Marketing [Instructor Name] Global Marketing Executive Summary The purpose of this paper is to gather and present relevant facts and data about a targeted market which can be used for brand expansion by the Nestle Company…
Introduction The changing trends of the corporate world and effects of globalization have drastically changed the traditional ways of marketing and brand representation of a company. The term Global Marketing has become very familiar in the last few decades which explain that one great way of enlarging company’s sale is by expanding the brand globally. Gillespie, Jeannet, & Hennessey (2011) define that when a company has its operations limited to a single country, its strategies and focus plan is completely different as compared to when it expands to the global market. Tough, people around the world have different languages, cultures and believes, but there are similarities too and a company must know how to target these both these sides of the market. It is evident that a renowned company operating in one part of the world cannot expect the same number of sales and reputation in all parts of the world, due to the cultural and need difference. Expansion to a new region requires a great amount of principle money and other resources of the company. This could provide a company with a great platform for further expansion and increased sales, but can also left the company in despair. ...