• Home
  • Subjects
  • Marketing
  • The confidence of saudi consumer in the seasonal sale of the international brands

The confidence of saudi consumer in the seasonal sale of the international brands - Literature review Example

Only on StudentShare

Extract of sample
The confidence of saudi consumer in the seasonal sale of the international brands

Secondary research was chosen as the method of research for this study. This involves using qualitative and quantitative data that has been gathered by other individuals for different purposes. This will be collected through examining the literature surrounding Saudi consumers, international brands and seasonal sales in detail, collating the information and using statistical analysis to look for patterns and trends.

There are a number of advantages to secondary research. Firstly, it is cheaper and less time consuming than primary research. This is because the information has already been collected, it is a matter of finding, collating, interpreting and analysing it. Because of this, a larger data set can be examined than is able to be through primary research.

Secondary, sometimes secondary research can give more accurate data than can be obtained through primary research. This is because a large amount of data is being collated, which gives a clearer picture than little data, and there may be government surveys or censuses that reach a large number of people that can be taken advantage of. However, it is important to take the original source and context of the data into account wherever possible to prevent accuracy being compromised.
The disadvantages of secondary research are that the questions asked in the original research may not correspond to the questions that are being asked through secondary research. ...Show more

Summary

This study aims to fill the knowledge gap about how Saudi consumers choose international brands and their views on seasonal sales. To do this, how international brands perform on the Saudi market is examined in detail, as is the strategies that businesses use to increase the trust of consumers in their products. …
Author : devenbradtke
Save Your Time for More Important Things
Let us write or edit the literature review on your topic
"The confidence of saudi consumer in the seasonal sale of the international brands"
with a personal 20% discount.
Grab the best paper

Related Essays

The confidence of Saudi Consumers in the credibility of seasonal sales of international brands
The successful promotion of products and services in the international market depends on the ability of marketers to identify the marketing strategies that would be more easily aligned with the social beliefs and traditions of each region.
11 pages (2750 words) Literature review
Challenges of International Apparel Brands in Penetrating China
This paper sought to analyse the Chinese consumer behaviour related to the consumption of international brands. This paper further emphasises on the study of Chinese culture and its impact on the consumers’ preferences. China as a growing economy is seen as the prospect for the foreign brands to explore the country.
14 pages (3500 words) Essay
The effect of price elasticity in the decision of consumers in Saudi Arabia to acquire Toyota SUVs
The questions below will be addressed in the succeeding discussions: How do consumers react to price increase and at what level of price change are consumers swayed at buying Toyota SUVs? When the price of a certain Toyota SUV model increases, do consumers decide to look into another Toyota SUV model or do they explore on other SUV models from different manufacturers available in the market?
27 pages (6750 words) Dissertation
Saudi Consumers and Seasonal Sales of International Brands
In each country, the preferences of consumers are likely to be influenced by the local ethics and culture. Thus, the successful promotion of products and services in the international market is dependent on the ability of marketers to identify the marketing strategies that would be more easily aligned with the social beliefs of each region.
23 pages (5750 words) Research Paper
User Satisfaction about Mobile Phone Network in the East Midland Area of the UK
The service used to be limited as a result of lesser frequencies in the geographic regions covered by the network. The concept of cellular network applies in the contemporary cell phones whereby, improved service is obtained with the reuse of frequencies inside a certain geographic area.
4 pages (1000 words) Literature review
Service Experience: EBay

The author states that the idea behind the platform of EBay is to accelerate the pace at which innovation of commerce moves, long term target; reaching, enabling and sustaining the future of commerce. Shopping has been made much easier and simpler to consumers in a deal that is inclusive of all, a target of hosts from buyers and sellers.

8 pages (2000 words) Essay
Differentiating Brands
One company that cannot go unmentioned when the world of technology is mentioned is Google. It is clear that by now, Google has a hand in almost everything that is advanced in the new world. While coming up, Google faced tough and stiff competition from the likes of Microsoft and Apple Companies.
3 pages (750 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT