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Family Name: Alomran Given name: Hana SRN: 10248802 Programme: International Business Marketing Accounting and Finance Economics Human Resource Management Tourism Project Management Strategy Information Systems OR/Mgt Science Submission date 30th Jan Table of Contents Dissertation Question 8 Literature Review 8 1-Internet and online shopping 9 1-Tesco and Asda and UK’s customer 9 2-Elements affecting customers’ behaviour in regards to online shopping 10 Provisional Title Customer behaviour towards online shopping: How they trust "case study of differentiation between Asda direct and Tesco direct in UK”.
In the year 1995, Amazon.com launched its first online shopping site, while eBay did their web portal in 1996 (Palmer Kimberly, 2007). 1-1 The development of online shopping In this 21st century, the use of the Internet (World Wide Web) has been through a very dramatic growth of ensuring efficiency, proper connectivity, security, usability and cost effectiveness. These achievements have been realized by getting many of its benefits especially for commercial companies’ positions as was the case in 1993. The World Wide Web was initially developed to be used as a commercial tool, by the British scientist Tim Berners-Lee (Berners-Lee, 2000). ...
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