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In the year 1995, launched its first online shopping site, while eBay did their web portal in 1996 (Palmer Kimberly, 2007). 1-1 The development of online shopping In this 21st century, the use of the Internet (World Wide Web) has been through a very dramatic growth of ensuring efficiency, proper connectivity, security, usability and cost effectiveness. These achievements have been realized by getting many of its benefits especially for commercial companies’ positions as was the case in 1993. The World Wide Web was initially developed to be used as a commercial tool, by the British scientist Tim Berners-Lee (Berners-Lee, 2000). Instead of using the Internet solely as a technological tool, it quickly became an effective channel used for the commercial outlet purposes by business vendors and customers who are world wide. By late 2000, the total number of immense internet users had risen to more than 450 million because of its conveniences (Nua, 2012). According to estimates done by Nua (2012), there were already more than 30 million hosted websites as reported by the various server organizations by 2012 (Web update, The estimated number of users have since its invention increased, signifying that online purchasing and transactions have been on the rise as well (Joines, Scherer & Scheufele, 2003). Online transactions such as purchasing of both goods and services have been cited by many of the web prototypes’ users as advantageous over the traditional techniques that were initially used since web portal applications do not commit consumers to shop at any specific times or specific locations .This advantage of web application has created a quantum leap from the traditional ways of shopping. According to (Joines et al. 2003), online shopping is classified as the most convenient method for customers since all commercial websites provide online visitors with advantages of easily browsing through the available goods and services, and effectively purchasing any of their products and or services at any time by just a click of the button. Equally important, online customers are provided with chat and call applications where they are able to discuss their needs with their product providers and get immediate responses at very low or no costs at all. Additionally, customers have been able to benefit profoundly by using the online transaction methods because of the products’ or services’ reduced prices. Online shoppers are therefore able to shop from any vendor who is offering the desired goods/ services around the world at very low prices. Besides purchasing, no transit charges are appended to small items (Oppenheim et al., 2006). Searching through the internet for products/ services and finding more information about them before doing purchases is always very important to avoid false buying/ purchases. Unlike for the traditional method of ...Show more


Family Name: Alomran Given name: Hana SRN: 10248802 Programme: International Business Marketing Accounting and Finance Economics Human Resource Management Tourism Project Management Strategy Information Systems OR/Mgt Science Submission date 30th Jan Table of Contents Dissertation Question 8 Literature Review 8 1-Internet and online shopping 9 1-Tesco and Asda and UK’s customer 9 2-Elements affecting customers’ behaviour in regards to online shopping 10 Provisional Title Customer behaviour towards online shopping: How they trust "case study of differentiation between Asda direct and Tesco direct in UK”…
Author : kosseliane
International Business essay example
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