How far neuromarketing can go ethically?

 How far neuromarketing can go ethically? Literature review example
Literature review
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Introduction In earlier years, marketing was just considered as a tool to attract consumers by dressing up sales pitch but with the changes in time, consumers have started becoming internet maniacs. With consumers getting highly computer savvy day by day, advertisers are provided with several effective opportunities to reach the target audience.


The key source to win such intensive battle i.e. capturing target audience’s attention was the use of highly targeted communication based on effective and thorough research along with the integration of science (4imprint, 2010). Traditionally, marketers and advertisers utilised focus groups and interviews to gain insights regarding the needs and wants of the consumers. With such techniques/tools, the marketers were able to read the mind of the consumers by gauging the responses which provided them with superiority in the marketplace. But with the changes in consumer-driven marketplace, organisations have started seeking out new methods and ways to gather consumer opinions and reactions regarding a particular brand in the marketplace (4imprint, 2010). With the improvements in technology, and with increasing research of the marketers, the result has been presented in the form of neuromarketing. Neuromarketing has been highly used and it has been estimated that the usage of neuromarketing will be increasing with the passage of time. It may sound futuristic, but with the advancement of technology in this new era, marketers have been provided with an opportunity to tap into the minds of the consumers. ...
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