The key source to win such intensive battle i.e. capturing target audience’s attention was the use of highly targeted communication based on effective and thorough research along with the integration of science (4imprint, 2010). Traditionally, marketers and advertisers utilised focus groups and interviews to gain insights regarding the needs and wants of the consumers. With such techniques/tools, the marketers were able to read the mind of the consumers by gauging the responses which provided them with superiority in the marketplace. But with the changes in consumer-driven marketplace, organisations have started seeking out new methods and ways to gather consumer opinions and reactions regarding a particular brand in the marketplace (4imprint, 2010). With the improvements in technology, and with increasing research of the marketers, the result has been presented in the form of neuromarketing. Neuromarketing has been highly used and it has been estimated that the usage of neuromarketing will be increasing with the passage of time. It may sound futuristic, but with the advancement of technology in this new era, marketers have been provided with an opportunity to tap into the minds of the consumers. Not only this, these new technologies allow the marketers to scientifically understand the needs and desires of the consumers. With the integration of thorough research and science i.e. (technology), marketers and advertisers have gradually enhanced their ability to exactly pinpoint the reasons and causes due to which people tend to purchase a product. In addition, such technologies have uncovered the response of brain to various advertisement and marketing tactics (4imprint, 2010). Technology that organisations once fantasised is now a reality which has constantly helped the giant organisations like Campbell’s Soup and Pepsi to enhance their brand image along with the marketing of their products (4imprint, 2010). The concept of Neuromarketing came into existence almost a decade ago by an Atlanta Advertisement firm i.e. Bright house in June 2002, with a specific aim. The main aim of Neuromarketing was marketing research (Fisher et al., 2009). With the help of neuromarketing, the organisation was able to enhance its knowledge regarding the needs and desire of the customers along with the buying behavior of the consumers in the market. As Neuromarketing is a combination of neuroscience and marketing practices, it provides the organisation with perfect opportunity to understand, predict and eventually control human behavior. As indicated by Fisher et al. (2009) that the problem is based on the fact that such integration of sciences and research is quite unclear that is it only an academic field of research or business practices despite the advantages and benefits associated with neuromarketing through which organisations were able to predict human behavior and eventually consumer behavior. Similarly, Murphy et al. (2008) that several neuromarketing companies claim that with the help of neuromarketing, the organisations would be able to fully understand the buying behavior of consumers but on the other hand, very little academics and scientific approaches validate such claims. The question that has risen is whether such neuromarketing is another trick of marketers and advertisers to manipulate the demands of the products or it is just a practice to
In earlier years, marketing was just considered as a tool to attract consumers by dressing up sales pitch but with the changes in time, consumers have started becoming internet maniacs. …
It examines important ideas and concepts relevant to adult learning and how they apply to the adult learner in an institution, program or work place. This is done through the analysis of various secondary sources that are connected to adult learning and its counterpart, lifelong learning.
This influence has mostly been seen during the days of Bruce Lee through his crop of movies, and through other movies which have followed since.This paper shall discuss how East-Asian martial art films have influenced Hollywood cinema, and how these films have portrayed the Asian identity into the Hollywood scene. Body East Asian martial arts movies mostly originated from the Hong Kong movie genre known as Wuxia Pian (Michallet-Romero, 2003).
This paper will help explicate how to understand an amputee. Amputation: Grief and Coping Strategies Amputation has serious psychological impact to patients. For most, it’s a devastating and distressing loss of a physical a part that is enormously painful to endure.
The paper emphasized upon the personalized online promotions and its impact on consumers’ buying behavior. Savadkoohi (2012) concluded that the successful online personalization strategies can increase the buying behavior of the customers and thereby, can affect the companies’ profitability.
Metabolism: It includes various processes such as reduction, hydration, oxidation, hydrolysis, etc. These processes are helpful in breaking down medications in to small and soluble chemical substances (G. GORDON GIBSON et al., 2001).
The purpose of this paper is to discover social media and its influence on people. They upload photos of foods they are eating, places they are, clothes they are wearing among other things. They concentrate on pleasing people who are interested in their lives, who are mostly strangers. These individuals are motivated by the number of likes.