IT market is one of leading technological industries where huge number of biggest players like HP, IBM and Apple among others is present. It has been apparently observed in this similar circumstance that IT industry comprises potential number of consumers whose buying trends are continuously changing due to incessant product innovation. In order to survive in this competitive environment, Dell effectively emphasises upon performing its different operational activities by executing broad array of business as well as functional level strategies at large (Schmid & et. al., 2006). With regard to analyse the macro environment of Dell, it has been viewed that the organisation experiences wide variety of government regulations and legal issues that eventually impose low impact upon its business performance . In order to overcome any sort of business or operational challenge, Dell effectively follows the laws and rules of its domestic government that have been mentioned in its business Code of Conduct aiding the organisation towards bringing flexibility within its entire business operation. In terms of global operation, it has been noted that the organisation faces superior degree of governmental intervention which creates extensive impact upon its business activities. In relation to economic environment, Dell primarily focuses upon the value of its domestic currencies in terms of products or service delivery which aids the organisation to earn more profit from its international business market. In relation to social business market, Dell executes wide variety of strategies by which company has been able to deliver innovative products and unique solutions services as per clients’ requirements (Ignatiuk, 2009).
PESTEL (Micro Environmental Analysis)
In order to identify the core business strategies of Dell, it can be apparently observed that the company tends to practice effective business performance through encompassing each macroeconomic factor namely the political, economic, social, technological, environmental as well as legal aspects