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Marketing Principle - Essay Example
Pages 12 (3012 words)
MARKETING PRINCIPLE Introduction Coca-Cola Company is a world leader in the soft drink industry. Being headquartered in Atlanta Georgia, the company is best known for the production and selling of Coke one of its brands…
The company has established bottling partners in more than 200 countries. To ensure that all its target customers are satisfied with its brands, the company has more than 500 brands in the international market. One of the major aspects that have made the company to attain a large market segment is the increased investment in the marketing activities of its products. Coca-Cola Company market share is approximately 75%. Despite stiff competition from its competitors such as Pepsi , McDonald and Cadburys among others, the company has emerged as a leader based on the extensive use of modern as well as traditional methods of promotion and advertising. One of the major objectives of the company is to raise market share by effectively penetrating Asia Pacific and Asia markets. Secondly, the company is focused at expanding its corporate social responsibilities in order to address social problems faced by children in Africa and Latin America markets. This paper covers major strategies that Coca-Cola adopts in its market segmentation, product positioning, and process of marketing as well marketing mix. Task 1 Marketing entails the process of communication the benefits of a product to the potential or existing customers. ...
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