Passion Parties in Women - Essay Example

Public relations is considered one of the highly effective techniques to correspond or converse with the potential market. Therefore any main PR opportunities for Tailgetters can be targeting people who belong to the middle financial social class with strong influencing and buying power. In the promotion of such brands, it is highly essential to have customers or consumers who are greatly influential in their social circle. This is the reason that the promotion of a brand that takes place through word of mouth or by sharing experiences from the current user or customer is more reliable and trustworthy than any other source.

In addition, hosting parties at some clients’ places and then targeting some new prospects will also lend a hand to the emerging company to gather new customers. For this important purpose, the company can ask out their clients to throw a party that would be arranged and sponsored by the company itself and invites their friends who fall under the target market. One of the representatives from the firm can become part of this party and introduce this brand to them. Hence it would be really impressive as people would be able to directly deal with the company’s representative and satisfy their queries.

As the Tailgetters are mainly focusing on promoting their products and services through hosting different theme parties, therefore the channel management, in this case, is very simple. This is the reason that they are selling their brand directly to their customer without the involvement of marketing intermediaries like distributors, wholesalers, retailers, etc. But on the other hand, for this reason, the company needs to have a very strong and well trained and developed selling department. Salespeople must be effective and efficient enough to persuade and influence prospects to buy their products.