Promotional Strategy - Essay Example

Promotion Strategy Promotion Strategy Product promotion is a method used in informing consumers about a new product in the market and also to persuade potential customers to use the new product over those of competitors.MissionThe management of the company aims at producing high-quality organic salsa that is both affordable and satisfies the needs of customers.Non-financial goalsOur target customers are of the age of 30-60 years, mostly from upper and middle-class income in Oklahoma State. To obtain a large proportion of market share in Oklahoma State.

Supply the product in all retail shops in Oklahoma State so that the consumers can access the product quickly. To be among the best companies that produce organic foods.Financial goalsObtain returns on equity of at least 30 percent, during the first year of operation.Being in a position to provide stock returns for the stockholders.Core competency and sustainable competitive advantageThe company aims at offering high-quality products that are safe to use and have a taste preference of the clients.

It also targets in obtaining a competitive advantage over its business rivals by working together with key suppliers and distributors. This will ensure a steady supply of organic salsa to the clients any time they need it. In addition, the company will make sure that its products have an excellent package that attracts consumers. Additionally, the company targets mass production that will lead to a reduction in the unit costs of production hence it can sell its products at a cheaper price as compared to its business rivals ( Grankvisit, Kollbergy & Perrson 2004).

Media The most reliable channels that will be used in promoting organic salsa are the ones that the target consumer can access and they personal selling, TV, newspapers and internet. It will help the company in creating awareness about the product among the public, and educating them on the use of the product and attracts customers resulting to use of the new product.ReferencesGrankvisit, A., Kollbergy, C., & Perrson, A. (2004). Promotion Strategies for Banking Services. Sweden: Lullea University of Technology. Print.