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The Concept of Marketing Mix - Research Paper Example

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The paper “The Concept of Marketing Mix” focuses on competition, which is a major contributor to business profits as it makes organizations improve on their products so as to meet the demands of the clients. Organizations must look for ways in which they can convert their inputs into outputs…
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The Concept of Marketing Mix
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Most of the financial institutions in the UK are facing great managerial difficulties given the current economic conditions. Notably, the economic conditions have worsened the scenario given that most of the banking facilities are often on the verge of cutting back on their investment due to the recession. Not many of the building societies are safe either. Many have gradually grown into banks and have hence received their share of the brunt given that they could not cope with the sudden change of events in the financial sector (Armstrong 1996, 219).

Many corporations have since gone bankrupt given that they invested in the wrong type of economic opportunity and that they did not look for the best way in which they could invest their money to invest fully on the society’s ability to meet the challenges of the marketplace. With proper strategic models, they are capable of forming a firm base for further growth and proper mitigation of negative results among their members. There must be evidence of some integrated communications-based program form which the existing and newly-identified problems can be satisfied through a number of structural operations making the process productive for the company and clients as well.

A majority of the corporations look for ways in which they can improve their communication base given that they have to open up their activities to as a large a number of people as possible. However, there are factors that either hinder or promote businesses. These factors may either be wholly incorporated into the business agendas or be inconsistent in the coming up with better strategies to deal with the backdrop in services. They arise from either the government or from the economic indicators that are used by many to tell the direction of the market at a particular time in the financial year (Barlon 2006, 3).

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