Marketing of Services: Starbucks Company - Assignment Example

The company is known to be a pioneer of different specialty coffee.... hellip; From the very start, the management of the company has been considerate about providing the customers with not only the best coffee but also one of the best and ultimate experiences.... The focus of the company has always been providing customers with the best experience and high quality service along with the high quality product.... However, there has been sudden decline in the profits and share prices of the company....

In 1993 Starbucks registered under company rules and started selling share to expand its business world-wide (Starbucks Corporation, 2013; Lee, 2009).... The company was committed towards ensuring and incorporating exceptional business principles, ethics, corporate social responsibility as well as unique product and services.... The mission as well as vision of the company duly focused upon the motto "inspire the human spirit.... During the year, 2002, Starbucks conducted qualitative research wherein it was discovered that the brand image of the company was deteriorating....

The short term plans might sell the product or service initially but in the end if ethical considerations have not been taken place then the company would end up losing their customer base.... Therefore in order to survive in the market the future plans of a company should be more of long term nature.... Even they believe that through ethical considerations you can enhance company image, lower employee turnover, lower costs and easily attract investors thus giving you a competitive edge....

In the paper “Starbucks: Can the Brand be Revitalised” the researcher discusses the sudden decline in the profits and share prices of the company.... It is also important to consider that the management of the company is so much busy in coming up with new products and services that the core product of the company which is high-quality coffee has been neglected.... In this regard, it is important to first analyze and evaluate the current services marketing mix of the company and look for the room for improvements....