By Invitation Marketing - Dissertation Example

A luxury brand is a lifestyle concept hence to enhance its market share and augment its brand image the marketing strategies are designed to be exclusive and aimed at a niche society. ‘By Invitation, Only Marketing’ is the absolute endeavour towards building brand name amongst renowned celebrities and revered heroes – thus making the brand presence symbolic of luxury, splendour, indulgence and opulence with the supreme object to gratify and foster the intense desire of conspicuous consumption of the consumers.

Aim: The prime aim of this dissertation is to sustain an intensive research study especially in the field of marketing through exclusive invitation which is vogue in practice amongst the niche-selling trends of the luxury brands and delve deep into consumer minds analyzing the cause and effect, the influence and impact of the innate zeal towards indulgence in conspicuous consumption.Realization and Results: In the process of the extensive research study it is gradually observed and assessed that the exclusivity marketing trend in effect is evolving the consumer perceptions and preferences towards a universal, more globalized outlook.

In reality, the luxury brands which strategizes on specialized and more personalized marketing orientation – they not only identify and establish the permutations and combinations of developing a successful brand but also connect the celebrities with the people from around the world and reduce a global cultural unity unified with the brand image.This chapter scrutinizes and surveys the entire analysis and inspection in addition to assessing the background in regards to the impact of exclusive marketing strategies with the help of both secondary and primary data, which is elaborated in details in the Analysis section.

This chapter expands on the ‘Invitation Only Marketing’ exploring on the consumer conception on conspicuous consumption – in the process finalizing on the driving force and critically pointing out the advantages of luxury branding and marketing strategies.