Integrated Marketing Communications Campaign - Research Proposal Example

In recent years the concept of IMC has become common in many organizations. Many factors have been taken into consideration in the development of this proposal such as different IMC ingredients like sales promotion, direct marketing, publicity, and advertising. Other factors taken into consideration include stakeholders’ issues that directly or indirectly affect this strategy.IMC is an integration and coordination of all communication avenues, sources, and tools within an organization into a seamless program aimed at maximizing the impact on consumers and other users at minimum cost.

This proposal aims at coming up with an integrated market communications campaign that will help Emirates Airlines achieve its goals. These goals include becoming one of the most innovative and admired airlines in the world through the provision of excellent services as expected by their customers in order to be able to sustain a global reputation in a dynamic industry and becoming the best in the aviation industry. The company is able to achieve the goals mainly by establishing itself as a global provider of providing high-quality service, through a highly researched and uniform integrated marketing communication campaign proposal.

 The Fly Emirates also are known as Emirates Airlines is a major airline in the Middle East. It has its headquarters in Dubai. Emirates Airline is of the largest flights in the world that compete with international flights from around the world. The airline is owned by the Dubai government and was established in 1985 following the collapse of the Gulf Air. The first flights were to Karachi then later to India. The airline soon expanded and started operating worldwide. This airline is well known for its flexibility and efficiency.

The company operates in over 106 destinations, in approximately 60 countries across six continents. The main aim of this airline is to maintain a global brand by maintaining its reputation and the quality of services it provides. The success of the airline revolves around its customers because their perception of the airline is what determines its success. Emirates Airline has been successful due to the competitive pricing strategies that it uses successfully against its competitors. The company has maintained a world-class flight operation as well as introduced cheaper long haul flights that are highly profitable.

The airline has experienced the largest growth in the Asian airline market. To be able to maintain and even increase the competitive advantage of the company, IMC needs to be implemented in the company.