The educated society shows preference for organic food. While most European countries and particularly the UK have been practicing organic farming, countries such as Turkey in Eastern Europe are lagging behind. …
With the aim to compare the Turkish and UK consumer attitudes and their behaviour towards organic products, this study was conducted. The findings would help the marketers and producers of organic food in Turkey particularly. Four objectives were laid out in Chapter I. Through survey questionnaires as the instrument for data collection, primary data was collected from Turkey. Data for UK was relied upon two reliable secondary sources - Keynote: Organic Food (2010) and from surveys conducted by Mintel - Organic Food UK (2010).
The study concludes that organic consumers in Turkey and UK have similar as well as different socio-demographic properties. While the organic consumers belong to the similar age group, slight gender difference has been found, with more women in Turkey being conscious of organic food. The consumers in Turkey hence belong to the explorer category as they are keen to explore organic food. Family size influencing organic food consumption was different between the two countries but the influence of the family composition was similar. Again, while the low and middle income segment were organic consumers in Turkey, the high income and high educated people were organic consumers in UK. Organic logo consciousness prevails in Turkey but it is in the preliminary stage as they are merely aware and can recognize it. In the UK however, the consumers seek the term organic on labels which means they are motivated to consume organic food. Concern for saving the environment and conserving resources appears to be the main motivator for the Turkish consumer while health concerns are secondary, which is in contrast to the attitude of the UK consumers. The study thus concludes that both countries demonstrate certain differences and certain similarities. Some of the hypotheses have been proved, some disproved while some could not be tested due to lack of sufficient data. The study concludes by recommending areas for further research on the subject. Table of contents List of Figures and Charts iv Chapter I Introduction 1.1 Background 1 1.2 Rationale for research 1 1.3 Significance of the study 2 1.4 Organization of the study 2 Chapter II Literature Review 2.1 Introduction 4 2.2 Organic Agriculture 2.2.1 Global Organic Agriculture 4 2.2.2 Organic Agriculture in Europe 6 2.2.3 Organic Agriculture in Turkey 8 2.2.4 Organic Agriculture in UK 13 2.3 Consumer Attitude and Behaviour 2.3.1 Consumer behaviour 17 2.4 Determining consumer analysis 19 2.4.1 Internal factors affecting consumer behaviour 19 2.4.2 External factors affecting consumer behaviour 22 2.5 General attitude and behaviour of Organic Consumers 24 2.5.1 Identity of organic consumers 25 2.5.2 Consumer motivation towards organic food 27 2.5.3 Consumer barriers towards organic foods 32 2.6 Organic product groups and consumers 32 2.6.1 Turkish consumer studies 33 2.7 Summary of literature review 35 Chapter III Research Methodology 3.1 Research Hypothesis 36 3.2 Data collection 38 3.3 Questionnaire design 39 3.4 Sampling strategy 40 3.5 Conducting the results 40 3.6 Limitations to the study 41 Chapter IV Findings & Discussions 4.1 Results of the questionnaires; Turkish Organic consumers 42 4.2 UK Organic consumers 48 4.3 Discussion 50 Chapter V Conclusion & Recommendations 5.1 Conclusion 58 5.2 Areas for future research 59 References 60 Appendix 66 List of Figures & Charts List of Figures Figure I Organically managed agricultural land 4 Figure II Map of Turkey including all of its seven regions: 9 Figure III National organic logo examples of Turkey 12 Figure IV Consumer buying decision-making process and influences 18 ...
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Name: Instructor’s Name: Course: Date of Submission: Organic Food Outline The organic food industry has been booming in the United States. This has resulted in many arguments regarding the fact that whether organic food is superior in nutritive value and has other benefits over the conventional foods.
Organic Food Organic food products are products which are produced without conventional fertilizers, pesticides, biotechnology, irradiation, growth hormones, antibiotics, genetic engineering and artificial ingredients. (Cccindia, n.d.) Since the 1990s the organic product market has experienced rapid growth.
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Many people believe that such factors as age, gender, income, ethnicity and some others don't influence voting behaviour very much, and that they are not changing, but these people overlook the fact that there are some significant tendencies in people's voting behavior in the United Kingdom which are clearly visible and should be carefully analyzed.
Slowly but steadily these developments influenced and captured the consumption habits of the masses. There are many factors that defined the speed and the extent to which such changes diffuse through and become common in the masses. Taking things in the context of Australian Wine Industry, the industry needs to have some of the revolutionary changes to have a catch in this growing demand of beverages and organic products.
As it is normal that individuals with Alzheimer's are looked after in their homes by the unpaid family members, their attitudes towards Alzheimer's can significantly influence the type of care they are offered. It has been a profoundly difficult task to become a companion and caregiver to individuals with Alzheimer's and the general attitude towards Alzheimer's has a major role in the type of care offered to the patients.
s assessment is fair and well constructed, it spreads itself too widely, criticizing too many aspects of the study and spending too much time comparing it to other meta-analyses, weakening its more central points.
Much of the early part of Benbrook’s assessment focuses on
Organic foods have a growing market, even though they have higher prices than conventional foods (Winter and Davis 118). The high demand for organic foods can be attributed to the benefits obtained from the food substances. Organic foods are nutritious and healthy because they do not contain harmful chemicals in farming.
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