Developing an Online Market Strategy for Zara's New Products - Case Study Example

This brand has been able to sell its products all over the world at any store and this has been possible because of its vertically integrated supply chain system.... The events refer to the assembling, converting, and distributing the products.... However, the goods produced by this industry have a short life span, the demand for new concept is huge.... it is quite evident that an independent company with all its resources may not be able to give stiff competition to its competitor and with the proper downstream arrangement of the production at the input level, up to the output level and finally being distributed by the collaborated efforts of the channel partners would ensure a successful strategy of overpowering any competition ("Supply Chain Management")....

The main of globalization process is to enable large-scale companies to take advantage of the services and low-cost products that are readily available in the Asian countries.... By nature, clothing and fashion business offer homogenous products to the end-consumers.... Even though Zara is actually selling homogenous clothing products to its target buyers, its ability to produce new fashion and clothing designs faster than what its close competitors like Gap or H&M could offer in the market gives them the edge to sell its clothing items at a premium price....

The creative team of the company works on products for the current season and they are also engaged in selecting product mix and fabric for the products.... Apart from being known as the largest apparel retailer, Zara is also famous for designing, developing and delivering any new product to its stores within a span of just two weeks.... here is an enormous workload of 1000 new design and fashion every month, which is managed by a development and design team of 200 employees in Zara....

Based on the fact, the contemporary organisations have been largely observed to implement customer-centric market strategies to improve and attract the purchase behaviours of the consumers on the way to the fashion products (Bianchi & Birtwistle, 2010).... In other words, apparels have become an opportunity and medium to represent individuals as a new identity of the person within the past few years (Pentecosta & Andrewsb, 2010).... Additionally, the strategy of the younger generation of fashion fanship and impulse buying to stand apart from their predecessors and other fellow consumers also act as a driver towards the divergence of the fashion industry (Holmberg & Ohnfeldt, 2010)....

Among all these strategies, planning regarding appropriate marketing of the products is very crucial for creating demand in the markets.... Unless a firm adopts a proper marketing technique, it would not be able to attract customers to its products and its business will automatically fail.... The paper "Marketing Communications strategy - Zara" discusses that as far as the control mechanism is concerned, the company needs to develop a team that will regularly review market growth in every market segment in every country where it has one or more outlets....

Cortefiel is observed to be an indirect competitor to the Spanish fashion retailer Zara in that it operates as a Spanish fashion retailer that offers different products and brands to the regional customer base (Grupo Cortefiel, 2010).... based on its international expansion in different regions like Portugal, new York, and Paris it tended to reflect a fashion icon of Spanish fashion (Loeb, 2013).... The company is recognized both as a popular brand in the Spanish market and also is observed as a global fashion retail brand....

The paper "Zara and their New Image Campaign" thereby analyses zara's new image campaign, which aims to further inform the public of their products hence broaden their market base.... The advancements and reputation of the fashion industry have been as a result of the improvements in textile technology, as well as the commonly witnessed 'product promotion' and marketing of fashion products and services to the public (Doran, 2014, pp.... Their production of a range of products presumably deceives and motivates the target customers to visit their stores much frequently hence avoiding every other supplier who looks the same....

Further, others trade down within lower-cost products that do not include any of the mentioned features.... This essay evaluates zara's retail system in line with the modern trends in retailing for the clothing industry.... Most of the active consumer interaction within zara's supply chain attracts divergence among shoppers.... zara's customers' aggregate buying power within buying groups with the retail line has broader elements for entire departments while dedicating management towards powerful consumer buying groups....