Using Market Segmentation for Better Customer Service - Case Study Example

This paper will hence handle three assignments in one; first, it will critically look at market segmentation and how it will actually promote sales for a company.... market segmentation is important when carrying out marketing in this sector.... … The paper “Principles of Marketing, Market, Geographic, Demographic, and Psychographic Segmentation, Impact of  customer Behaviour on Sales” is an impressive example of an assignment on marketing....

The paper discusses typical bases for market segmentation and identifies the customer segment for the Urban Eco-Shack in Australia.... The paper “Eco-Tourists as the customer Segment for the Urban Eco-Shacks" is a fascinating variant of case study on marketing.... Further discussion on a cost-oriented approach is present in addition to a customer-based approach as an alternative pricing approach (Sharp, 2013).... In addition, it discusses how the Urban Eco-Shack product could be branded and positioned in the market....

Pro Plan is one of the products that were recalled in 2007 because of contamination with melamine, leading to low sales and reduced customer base.... This plan outlines how the company intends to expand the distribution of Pro-Plan, enter new frontiers and increase customer base (GlobalData 2013).... Political: Government agencies, interest and pressure groups that influence and restrict customer that advocate for animal rights.... Increased environmental awareness among consumers offers pet food manufacturers an opportunity to sell themselves as green, therefore garnering customer loyalty....

This paper outlines Mars Petcare Australia's plans to extend the distribution of Pedigree into new Australian frontiers to increase the customer base.... Increased environment awareness among pet lovers in Australia offers Mars Australia an opportunity to sell itself as green to win customer loyalty (Consumer Victoria, 2012).... This marketing plan is developed to increase Pedigree's market share, satisfy customer needs, increase the length of product line promote competitiveness, and most importantly, increase Mar's Australia's profitability....

Provide personalized service to customers through e-retailing Strengthen relationships with its investors.... At present, the company owns 26 percent of the market share, which the group attributed to its major strengths and ability to capitalize on opportunities such as strategic pricing, a large customer base, and customer loyalty.... Marketing ObjectivesIn my view, Coles objectives over the next 12 months are straightforward and are intended to ensure that the retailer runs in a profitable and ethical manner, strengthens relationships with customer, investors, and suppliers, drive sales, and promotes the supermarket brand....

Marketing campaign Since Laneway Festival is growing into a multinational event that will need to keep its target customers loyal to its brand, the marketing campaign should further aim at building relationships with the customer, the stakeholders, organizers, volunteers and suppliers (Ghodeswar 2008).... Rather, it should be aimed at satisfying the target market rather than to simply advertise the festival with the view of high sale of tickets as has been the norm....

In addition, the organization should review its market segmentation strategies to maximize sales in the current and dynamic market trends in the electronics business.... Recommendations on improved market segmentation and product positioning schemes that will be best for the company are discussed.... Nevertheless, the company is yet to incorporate an integrated customer relations system that combines all its market segmentation (Blick, 2011)....

This report proposes a marketing plan targeted at positioning the Al-Jenadriyah Festival in the global marketplace, appealing to a wider customer base, and increasing the overall revenue base.... This is an indicator that with the right marketing strategy, Aljenadryah Festival can raise its revenue base by attracting a new customer base from abroad and increasing market share radically.... Aljenadryah Festival currently appeals substantially to the local Saudi market....