Luxury Markets And Premium Pricing - Case Study Example

Mercedes-Benz has been successful in its positioning strategy because of the unique pricing and promotion strategy it uses.... Marketing mix according to Goi (2009) is a business tool utilised by organizations' management to remain competitive in the global markets.... Marketing mix according to Goi (2009) is a business tool utilised by organizations' management to remain competitive in the global markets.... Presently, the company's product line ranges from advanced luxury coaches, trucks to buses and cars....

Following the continuous emergence of the new luxury players and markets, it becomes imperative for these brands always to be ahead.... Following the continuous emergence of the new luxury players and markets, it becomes imperative for these brands always to be ahead and stay ahead when it comes to their strategy and style.... … The paper "Marketing Planning and Promotion at the luxury Fashion Businesses" is a perfect example of a case study on marketing....

… The paper "Price Customization, Multi-Dimensional pricing " is a perfect example of marketing coursework.... The paper "Price Customization, Multi-Dimensional pricing " is a perfect example of marketing coursework.... Simon et al (2001) list these techniques as: multi-dimensional pricing, multi-person pricing, price bundling, multi-product strategies and normal or Dutch auctions.... The two main ideas behind individualised pricing strive to ensure higher profits and higher customer satisfaction on the pricing front....

The findings of this report convey that the BMW brand has achieved remarkable success in its market segment and maintained itself as a global leader in the luxury car segment.... It is established in this report that, despite these achievements, the BMW brand faces threats from the increasing competition in the luxury car industry and pressure to comply with environmental standards and green strategies....

Background Chocoladefabriken Lindt & Sprüngli AG is among the top manufacturers of chocolate products and premium chocolate in the world.... Its Excellence brand which was initiated in 1989 is among the major players in the premium chocolate segment of the market.... Its Excellence brand which was initiated in 1989 is among the major players in the premium chocolate segment of the market.... According to Allen (2010), this refers to the fact that chocolate tends to be resistant to recession, as whenever there is an economic downturn, consumers tend to be willing to purchase cheaper luxury goods, for instance, chocolate and cosmetics even though they may be cutting down on other luxury commodities....