Relationship between the Fast Fashion Trend and the Consumers Buying Behaviors - Research Proposal Example

In this report, the main focus is on the sunglasses and how the consumers perceive the product.... In addition, the report also explores what options the consumers have when it comes to facing the challenges that come with a new product (Robertson, 2011).... One major aspect that affects consumer behaviors toward sunglass is the price.... In this report, Marc Jacobs International is an American designing company that deals with fashion for both men women and children....

In this respect, the situation surrounding the consumer at the time of purchase or consumption, together with the attitude they have developed over time would determine the consumption decision-making behaviors (Russell, Linda & Soren, 2012, p.... nbsp;Consumer behavior refers to all activities that involve searching, purchasing, using, evaluating and disposing of the products and or services that consumers expect will satisfy their needs.... nbsp;Consumer behavior refers to all activities that involve searching, purchasing, using, evaluating and disposing of the products and or services that consumers expect will satisfy their needs....

he focus of this discussion is to provide an analysis of the external factors that influence buying decisions in the fast-food industry.... Consumer behavior can be broadly defined as the behavior displayed by consumers in the search, purchase, use, evaluation, and disposal of products or services that satisfy their needs (Peter, 2008).... Consumer behavior can be broadly defined as the behavior displayed by consumers in the search, purchase, use, evaluation, and disposal of products or services that satisfy their needs (Peter, 2008)....

These include consumer loyalty, satisfaction, branding, market patronage, and the value the consumers attach to shopping (Bäckström & Johannsson, 2006).... Several types of research have established that consumer purchasing behavior is significantly determined by the subsequent satisfaction that consumers expect to derive from a given utility (goods or services).... … The paper "Thai fashion Brands and Consumer Behaviours" is a good example of a literature review on marketing....

Self-perception theory tries to illustrate how individual get an understanding of the driving force behind their buying behavior.... Benefit perception Enhanced, general, unsupported nutrition claims tend to be rejected by consumers, mostly for traditional foods viewed as being unhealthy although have a high value of nutrients.... consumers are said to develop a tread towards higher scrutiny of the claims thus demanding detailed information on food purchases they make....

Step 1: Need recognition / Problem recognition:The first in the five-step process is the most important for marketers who seek to influence consumers buying behavior.... This report discusses the consumer buying process and important internal factors that influence shoppers of the iPhone Smartphone from Apple.... The report starts by introducing the consumer buying process and detailing the steps a consumer goes through in buying a product....

In most cases, it focuses on individual purchases with the consumers strongly aware of existing brand differences.... To attract these consumers' preferences, companies develop visual symbols attractive to the consumers' eyes and reminding them of the brand.... … The paper "buying Behavior Types" Is a wonderful example of a Marketing Research Paper.... Consumers have four main types of buying behavior influenced by different factors relating to consumer needs....

Other experts and professionals have postulated that a combination of an intricate and effective advertising strategy and celebrity endorsement drastically increases the brand value, thus stimulating purchase by the consumers especially those allied to the celebrity either as fans, relatives, or mere admirers.... For the current generation, people between the age of 18 to 25 years, television and pop stars, business tycoons, and even athletes have become chief arbiters of public opinion, morality, and fashion sense, hence making them influential characters on the buying behavior....