The Effects of Social Media on Consumers Trust and Loyalty of the UK Fashion Industry - Research Paper Example

The effects of social media on consumers trust and loyalty of the UK fashion industry

Table of Contents

1. Introduction3

1.1Rational of the topic3

1.2Background3

1.3Research question3

1.4Aims and objectives of Research questions4

2.Literature Review4

2.1Social Media5

2.1.1 E-WOM5

2.1.2 Online Advertisement5

2.1.3 Online Communities6

2.2Consumer Trust6

2.3Consumer Loyalty6

2.4Effects of social media on consumer trust7

2.5Effects of social media on consumer loyalty7

3.Methodology7

3.1Primary data versus secondary data7

3.2Research Method8

3.3Data Collection9

3.4Sampling9

3.5Data Analysis10

3.6Ethical Consideration13

3.7Project Plan with the help of Gantt chart13