Effect of Celebrity Endorsement on Purchase Behavior of Sports Shoes - Research Paper Example

As the paper "Marketing - The Effects of celebrity endorsement on a Brand Name" tells, when looking at fashion, there are specific considerations about the image and how this negatively or positively affects the reaction and behaviors of potential consumers.... The fashion-conscious behaviors make the celebrity endorsement practical to use.... When one can see the celebrity approving the styles and looks, it changes the decisions by consumers while showing the effectiveness of the specific look....

This research will be carried out to determine the effect of celebrity endorsement on sales and marketing of Adidas products after endorsing David Beckham in its adverts.... Nevertheless, there is disagreement and debate on the precise role of celebrity endorsement on customer discernment towards the brand.... For organizations, it is particularly significant to identify the positive and negative effects of celebrity endorsement on the discernment of the customer towards the product and brand so purchase decision making and purchasing behavior can be increased....

With the increasingly global reach of the individuals and with the rising degree of influence of a different nation over the others, a number of types of sports get included in the vast kinds of sports.... This research paper makes a detailed study about the impact of sports celebrities' endorsements on consumer purchasing behavior.... This particular research paper was decided upon with the aim of studying the impact of sports celebrities' endorsements on the purchasing intentions of consumers in Singapore....

games; the ruining of the representation of sports celebrities as a result of current public cases relating recognized sports stars for example, Allen Iverson, Mike Tyson, Latrell Sprewell, and the substantial advertising finances that are generally assigned to this venture.... In this analysis there are three variables, the age of respondents, their interest in football and their liking of sports celebrity advertisements, the research gives us the conclusion that the males of 20 to 22 years are more interested in playing football and as the age becomes more than 22 the interest in football gradually becomes less....

Branding has often been touted as the best means of establishing a loyal customer base and instant worldwide recognition.... “Corporate branding emerged as a key concept in the.... ... ... The term itself has undergone an extreme transformation in recent years.... Although once identified as simply the swoosh on the side of a Nike athletic shoe or the golden arches soaring over every McDonalds entrance, the term “Brands are not simply products or services....

One of the commonly used advertising methods is that of celebrity endorsement, which purportedly increases sales of products due to the attraction of the celebrity image associated with the product or service.... This study targets the fragrance market, which shows large levels of celebrity endorsement, especially since several celebrities have also developed their own perfumes.... his research study proposes to examine the psychology behind the effectiveness of celebrity endorsement and whether or not it is effective in contributing to increased volumes...

The paper "Role of celebrity endorsement in Marketing Communication" sums up celebrity endorsement is seen to influence consumers buying behavior, especially of youngsters.... This paper endeavors at understanding the impact of celebrity endorsement upon marketing communication.... eatures of celebrity endorsement in market communicationLong-term commitmentThe contract between celebrities and the brand for the purpose of endorsing products is generally made for a considerably long time....

The paper "The Effect of Celebrity Endorsements in Advertising" discusses that the increasing marketing competition and brand multiplicity have shown growth in the usage of celebrity endorsement across the world.... The use of celebrity endorsement has a major brand communication strategy in companies.... Different researchers have different definitions for celebrity and celebrity endorsement.... celebrity endorsement is a trend that has developed over some decades....