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Report about Nikon 7000D and the Lens is EFS 18-105mm VR - Case Study Example

Summary
The paper "Report about Nikon 7000D and the Lens is EFS 18-105mm VR" is an outstanding example of a marketing case study. The camera has an approximated sensor size of 16mm. It has an APS-C crop sensor type. This sensor size allows the camera to take a tighter field of view as compared to the full-size sensors. This sensor size is suitable for telephoto photography (Laing)…
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Extract of sample "Report about Nikon 7000D and the Lens is EFS 18-105mm VR"

Student’s Name Instructors’ Name Course Date Report about Nikon 7000D and the Lens is EFS 18-105mm VR Specifications The camera has an approximated sensor size of 16mm. It has an APS-C crop sensor type. This sensor size allows the camera to take a tighter field of view as compared to the full size sensors. This sensor size is suitable for telephoto photography (Laing). Compared to full size sensors, these sensors produce lower quality photos. Similarly, they are a bit cheaper than the full size sensors. The camera has a shutter speed of 1/8000 to 30 seconds. The shutter has electronic control that facilitates synchronization of the shutter. The high speed for this camera facilitates clarity and reduces blurredness of the image. Such speed is suitable even to the sports photographers (Laing). Therefore, such speed is suitable for high quality images of any kind. Nevertheless, the camera with such speed requires change of the settings when there is a lot of light. This is because in the absence of sufficient light, the shutter will allow very little light to enter within such a short period. In order to avoid this, some settings must be adjusted in case there is little light in order allow sufficient light. The Sensitivity of the sensor (ISO) for this camera ranges from 100 to 6400. One of the advantages associated with the ISO of this camera is that very little light is required to expose the image. Moreover, this camera has an option of selecting an Auto ISO according to the shutter speed that the camera is using at that time. Body and Design The weight of this camera is 780gms with a memory card and battery. Considering the weight of other high class cameras, this is a heavy one. Its physical size is 132 X 105 X 77mm. it is made from all-metal chassis with magnesium alloy covering its body (Davis). The camera is excellently sealed to protect the internal parts from dust and moisture. Its design allows the adjustment of the viewfinder without changing the eye angle. The camera’s screen size is 3.00” with an Articulated LCD. The screen type is LCD TFT Monitor. The users can enjoy viewfinder coverage of 100%. This is quite spectacular to many photographers. The camera has both the internal and external flash power (Davis). The in-built flash mode has a pop-up capability. Moreover, the camera has an external flash point with wireless connectivity. This makes it easy to use considering that wireless external flash power is easily available. Another advantageous feature in relation to flash power is the amazing flash range of 12.00 m at ISO 100. At the same time, the flash power operates on diverse modes providing wide range of options to suit different needs when taking photos. It can be easily connected to a USB device (Davis). The suitable USB device is that whose speed is approximately 480 Mbit/sec. It also has a wireless enablement. This facilitates Eye-Fi connection to the camera. The camera also has a remote control. This can either be connected through a wire cable or via a wireless connection. This is quite fancy to many users especially during special occasions. Operation Modes The operation modes of this camera are user defined. They therefore allow the user to configure depending on the required uses. The automatic aspect of the camera makes working with it very simple and fascinating. This mode is mainly meant for the novice. The easy-to-use model is not suitable for use by experienced photographers or users (Laing). This is because it exhibits mainly basic features in relation to photography. Experienced photographers must work with other modes to guarantee superior photos. They can therefore choose the manual option which gives them the ability to choose from a range of options of features. For the manual, the users ought to understand well the settings. In order to use, the user must choose an aperture as well as exposure time. The camera indicates the extent of brightness of the image so as to allow the user to make changes in the setting (Butler). The usage of this mode unfortunately is limited to experienced users who understand the settings well and how to play around with them. While changing the various settings, it is important for the user to ensure they are well saved or else he/she might be required to shift to default settings without notification. This is very common for the U1 and U2 modes of the Nikon D7000 camera. This mode happens to be very efficient with least errors. It is very easy to adjust the configuration when working with these modes. This is quite advantageous especially when compared to modes like Manuals. Lens The Nikon D7000 is one of the few cameras with interchangeable lens. Such lenses are waterproof in nature which makes it a bit easier to work with during varying whether conditions. The camera has a focal length multiplier equivalent to 1.5. The focal length range of the camera is 27-158mm (Davis). This range accommodates the needs of many users of this camera. Most prefer to take photos at a range of about 85mm though depending on the cropping factor as well. Provided such needs and the specifications of the camera, it is sufficient. Those users who do not take into consideration the cropping effect of the camera believe that any length above 70mm suffices. This is because at such point, the level of distortion is minimized. When using the Nikon D7000, at 85mm focal length, the lenses have a nice flattening effect on the face (Butler). At the same time, this camera supports aperture priority. It has an aperture length of f/3.5 -22 (W), f/5.6 -38 (T). This aperture length is very large compared to other cameras. With respect to that, there are a number of advantages allied to it. When someone is using such a camera, the aperture allows in a lot of light and makes it possible to shoot even when there is very little light. Under the same lighting conditions, it allows faster shutter speeds while maintaining the ISO very low. Price The launch of Nikon D7000 was the culmination heightened competition amongst other key players in the field of photography. The D7000 model was viewed by some people as a perfect replacement of D300s. This is because the camera had almost all the basic features of the D300s model plus new technologies inclusive. Some of the close competitors to this model include the models from Canon Company. The closest competitor from Canon is the Canon 7D. The Canon model has the best resolution and the frame rate. There are many features between the two models that are competitive in nature. It makes it quite difficult to rank the best model from the given features. It is a matter of give and take between the two models and therefore it may depend on the customer’s personal photographing needs to make a choice on which camera to opt for. At the same time, the price of the two cameras could also be an issue. While Nikon D7000 is retailing at $1200, Canon 7D is retailing at $1700 (Davis). Having considered how the various functional units and features of these cameras work, the Nikon model has an advantage. While that retail price of Nikon D7000 may be seen to be higher than the D300s, it is considerably affordable when a comparison is made with other models on the market. This new model of Nikon has managed to meet the needs of many customers who were unhappy with the dominance of the likes of Canon. Its features and the price explain it all, that it is worth it. Works Cited Butler, Richard. “Nikon D5000 Review”.DP Review. June 2009. Web. 19th September, 2013. Carnathan, Bryan. “Canon EOS 7D Review”.The Digital Picture. September 2009. Web. 19th September, 2013. Davis, Amy. “Nikon Lunches world’s first waterproof and shockproof interchangeable lens camera”. Tech Radar. August 2013. Web. 19th September, 2013. Laing, Gordon. “Nikon D7000 Review”.Camera Lab. December 2010. Web.20thSeptember, 2013. Read More

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