Lack of Brand Identity at Jigsaw - Case Study Example

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Executive Summary

The report illustrates about high street fashion brand, Jigsaw. Main competitors of the company are Topshop, Debenhams and Marks and Spencer. Jigsaw primarily operates in United States, United Kingdom and Australia. According to the environmental analysis of Jigsaw, its supplier power is medium to high and buying power is high. The organisation’s products are imitable and that is why competition from rivals is also surging day-by-day. Jigsaw’s main strength is their skilled employees. If they provide ample training to their employees, then in future it can prove to be immensely profitable for the company. Major weakness that can be witnessed in case of Jigsaw is their rebranding strategy. The company faces intense competition in the market because of available “me too” products. Lack of product range is also creating problem for the company to successfully establish themselves in the market. Jigsaw does have the opportunity to enter foreign markets. Recommendation: Jigsaw should apply better marketing techniques in order to grab more market share and increase their brand identity. The company can also expand their business in other nations under the leadership of Jigsaw’s CEO.

Table of contents

4

Introduction5

Analysis of Jigsaw’s environmental audit6

Porter’s five forces6

VRIO framework8

SWOT analysis9

Analysis of Jigsaw’s strategic direction11

Ansoff Matrix11

McKinsey’s 7S model12

Evaluation of organisation’s strategy14

SAFS framework14

Conclusion15

Recommendation16