Customer Behavior, Segmentation Strategy, Products and Brands, Technologys Affect on Marketing - Speech or Presentation Example

Blog post 1: How Technology Is Affecting Marketing

Technology has changed the face of marketing completely; market in the contemporary economy has become more effect and fast. Due to technology it is now easy to promote any corporation’s goods and services to a wider market base in the shortest way possible. For example, one can now it is easy to just post the products one intends to the market and they can be accessed by any person at any time, or the information will be received to various people who visit such a platform. For example, I work with Golden NeoLife Diamite commonly known as (GNLD) I just had to update on my Facebook page the new products I had brought in stoke, the next day many people were looking for them. Therefore, technology has changed the way of marketing for example people are no longer limited by marketing to carry out marketing activities.

Blog post 2: Customer Behavior

Consumer behavior theory primarily focuses on the psychological viewpoint, that is to say it always depends on the mentality or feeling of the customer. It implies that a customer’s choice is greatly influenced by the way the consumer perceives the product in relation to social values and traditions among other sociological facts. For instance, some people are used to a notion of claiming that they buy products only manufactured by a particular company unless its stoke is finished. In most cases it could be as a result of getting used or to that particular supplier, mutual understanding or tastes and preference. For instance, I prefer buying a product that I am sure it was manufactured in my home country than the one imported. Even if the products are similar and identical I prefer one with a symbol indicating it is made from within my country of origin. Recently I went to a shop to buy tooth paste and they were two but similar, I checked to get one that was made from country but it was not there. It prompted me to go to another store and look for one made by industries at home.

Blog post 3 Market Research

Marketing research involves one going to the ground and try to find out the best way in which marketing can be conducted. This is because in most cases before embarks on particular methods of research, he or should first look at the most appropriate way the individual in the market base can be reached effectively. It is aimed at ensuring that when the marketing process commences, the marketing approaches opted for should be relevant to the with market base. During my internship, we started up a restaurant business but before it commenced, I was selected to first conduct a market research so that I could I identify the best methods we could adopt in the market so that we remain relevant to the public. I therefore moved around the populations making inquiries about the kind of food they prefer, trying to identify nature of people, that is to say trying to determine if they are literate, if they are computer literates among other considerations. The primary for this system was to ensure that when the marketing we adopt a strategy which is relevant to the community. For instance, if it is social media people should be able to visit social media. The system is related to the grounded theory.

Blog Post 4: Market Segmentation Strategy

Market segmentation is the process of subdividing a vast market base into various portions depending on different requirements so as to supply them well. There are various strategies through which a market can be segmented to easily supply them with products that suite their situations. Such groups may be made on environmental factors, demographic factors and behavior factors among others. For instance, of recent I bought gum boots during the rainy season, it is apparent that the manufacturer new the rainy season, and knew the areas that may be affected by the season. Therefore, I strongly believe product was manufactured with an aim of supplying to people in regions that receive rain and not deserts. In areas like Egypt such boots would not be manufactured there because it is a desert and therefore people there may not need such boots because they may need their own type of products yet in wet areas they will be needed.

Bog Post 5: Products and Brands

Branding can be defined as a process of establishing a special and unique name or an image for a product to make it appear different from the rest in the customer’s mind. The process of branding aids a product to have identity such that it can be referred to a customer will understand what the suppliers is refereeing to in any circumstance. There could be different products on the market serving the same purpose, but to ensure that they are differentiated, there must branding. In the market, customers are attracted to various factors and branding is one of them. For instance, there are two major soda companies which compete in the beverage industry, that is to Coca-Cola and Pepsi. The taste between the two types of sodas is not so different, but the Coca-Cola brand is appealing to most of us including my myself. Whenever it is advertised on televisions and other medias it appears sweeter than the rest. I always want it because of its brand, I feel like the brand adds sweetness in it.

Blog Post 6: Distribution

Technology has changed the whole face of marketing in the global economy, marketing involves the distribution of products to the customer. Some back, the supplier had to travel from any place to deliver products to the consumer, however, due to technology, this has changed completely goods and services can be delivered to the consumer without movement of the vendor and faster. For instance, I have a friend whom I saw purchasing a text book from amazon and the book was delivered within a period of 2 weeks. There are a number of restaurants on the internet where by one can press an order and within the shortest time possible the service will be delivered. Technology has rendered the distribution of commodities not face challenges with boundaries, because the entire world is being viewed as a small village. In the event distribution is cheap and quick, it helps the business sector make better profits because one can feed various customers in the shortest time possible.

Blog Post 7: Pricing Strategy

There are various pricing strategy in the market and different manufactures will chose what suites them best depending on various strategies. The strategies involved include penetrative strategies, competition pricing, skimming pricing, and product line pricing among others. In penetrating pricing, a company will tend to price their products at a lower price so as to break through the market. When prices are placed at a lower level, the particular product is likely to attract the attention of consumers hence they run to it and in the end the company attains a share of the market base. I have seen this happen in my home country where Vodafone telecom was dominating, but when Airtel established its self, it reduced prices and that is how different customers shifted to Airtel. After such a company achieving its goals, it tends to returned the prices to normal because at that time it is a reasonable customer base.

Blog Post 8: Promotions

Promotion is a way of trying the attention of the public by allowing the customers buy at a reduced price or introducing a draw so that individual can win a prize for buying or using the product. Promotions are normally used as means of advertising new products or give the public a chance to test the effectiveness of the product. Currently there is a promotion going on where if a person uses the mobile services of the telecom company, automatically enters s draw to be invited to enter a room where money is poured and one has to pick within a period of 60 seconds, whatever amount the person picks is given to him or her. The promotion is aimed at increasing the number of people using the mobile money service to pay several bills and shopping in stores. And due to the promotion advertised, many people are using the service so that they can win a chance to enter the draw.

Blog Post 9: Services Marketing

Services can be defined as benefits, activities, and satisfaction that are attained from buying or in relation to the buy a good. Services have characteristics that differentiate them from goods and they include the following, they are perishable, they cannot be seen, they are intangible and they are consumed at the same of production. This implies they cannot be kept the consumer enjoys it as it is being produced by the producer. For instance, a student will enjoy the teaching by the teacher the moment the teacher is teaching. The same thing happens to doctors because the patients receive the service as the doctor produces it or performs immediately and it cannot be kept.