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Digital Marketing Campain - Essay Example
Pages 10 (2510 words)
DIGITAL MARKETING CAMPAIGN Executive Summary In the midst of stiff competition, a company’s destiny to succeed lies in its own hands. The manipulation of this destiny is also very crucial as a misapplication may spell done. This document seeks to bring out on how the Central Station Company can maximize the power of marketing to promote the company…
Several areas of digital marketing has been looked at including the general goals for the campaign, the target audience, key campaign message and offers, strategic plan and implementation time. Above all, it is strongly recommended that this document be accepted as a working paper as it has the key to ensuring that Central Station increase in revenue and by extension increase in development. 1 2 3 4 5 6 7 8 9 1.0 Campaign goals and tracking. 1 1.1 General marketing aim of campaign and context The general aim of the program is to increase the reach out to customers by 40% in a year. The achievability of this goal lies in the sense that users of new media keep multiplying by the day and thus with digital marketing, the chances of increasing music artistes, especially up and coming ones coming to contact with the works of the company will be assured. 2 1.2 Product categories or services targeted Judging from the fact that the company is a media company and specifically a record label promotion company, the product and service categorization shall include the maximization of all components of digital marketing, which include banner advertising, search engine optimization (SEO) and pay per click services (Reitzin, 2007). ...
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