Pest analysis for Pepsi Cola - Essay Example

Extract of sample
Pest analysis for Pepsi Cola

Once company officers are mutually convinced about the benefits of a marketing audit, both parties have to work together to decide on the coverage, objectives, depth, report format, data sources and the time taken to do the audit. In the case of Pepsi Cola Company, first of all the global market share needs to be determined. The pricing system in this case is determined by the local Pepsi Cola bottlers. Moreover the company also maintain standards for evaluating the quality of the product. However, in order to compete with Coca Cola they have to first strategize ways and means to improve sales, performance measurement of the product, type and level of compensation and finally the addition of new sales personnel. b) Collecting data – The second step consists in collecting relevant data. Here, Pepsi Cola has to find data regarding the volume of sales generated by its rival company in order to plan the means to improve sales activities. The auditor and the firm’s officers need to collect private and published data on the industry. Also suppliers need to be contacted who in turn can contact wholesalers in order to furnish additional market data. One of the main responsibilities of auditors is to suggest plausible ways to improve the marketing consensus. c) Report preparation and presentation – The marketing auditor prepares notes for verbal and visual presentation depending on the data collected. ...Show more

Summary

Pest analysis for Pepsi Cola Compile marketing audits: 1.1 Appraise the processes and techniques used for auditing the marketing environments. A marketing audit consists in covering a firm’s marketing goals, environment, system, strategies and organization…
Author : archibald82
Pest analysis for Pepsi Cola essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Pest analysis for Pepsi Cola"
with a personal 20% discount.
Grab the best paper

Related Essays

Coca cola Enterprises
The company is listed on the New York Stock Exchange, and stands as one of the largest beverage manufacturers in the world, producing and selling a number of branded drinks. The extensive distribution services of the company have the potential to serve 200 countries.
12 pages (3000 words) Essay
Marketing planning
Marketing audit undergoes three main processes. These are as follows: a) Setting the scope and objective – first, an auditor in collaboration with the company’s officers has to assess the nature of marketing operations and determine the value of the marketing audit.
11 pages (2750 words) Essay
Pepsi Co and Coca Cola Stock Analysis
The report also analyses different news that are related to interest rates, politics, industry, companies and international news and how these news impact the firms. Investment concepts are used to analyze which of the company is a better investment option.
5 pages (1250 words) Essay
Investment Analysis of Coca Cola and Pepsi
PepsiCo Inc. is an American multinational company which makes food and beverages. It is headquartered in Purchase, New York, United States. It was first developed as Pepsi in 1880s by a pharmacist and industrialist based in New Bern, North Carolina named Caleb Brandham.
12 pages (3000 words) Essay
Coca cola
The other thing is that the company has been able to launch new products which have equally performed well in both local and international market. For instance, its bottled water product is the proof of this. In terms of revenue collection, the bottled water market in the U.S.
6 pages (1500 words) Essay
Soft Drink Industry Analysis
So analysis of the situations is quite important in greater functioning of the firm. This is can be supplemented with idea of profitability of the business venture. To understand the functioning of the firm with respect to market trends and analysis, industry analysis is very important and critical.
6 pages (1500 words) Essay
A critical analysis of the globalization strategy of a multinational company (Coca-Cola)
Multinational corporations are, arguably, the purveyors of globalisation, its initiators and primary beneficiaries. Insofar as it has facilitated the movement of goods and services across national borders and removed much of the barriers to foreign direct investment, globalisation has allowed corporations the opportunity to internationalise.
11 pages (2750 words) Essay
Coca Cola Company
The markets attending the 2012 London Olympics will be domestic citizens and international citizens of varying demographics and lifestyles. This concept of creating global harmony through Coca-Cola products will be a proper fit for a theme involving ecology and green business as well as diversity found prevalent at the Games.
6 pages (1500 words) Essay
Prepare a written business plan of (THE COCA-COLA COMPANY) on the Orbis database
The company produces more than 500 brands of beverage, mainly sparking beverages. In its product items there are also many ranges of still beverages products, such as enhanced water, juice drinks and juices, variety of ready-to-drink coffee and tea
12 pages (3000 words) Essay
External Environmental Analysis CS 2
The company management should diversify the product range and target the high net worth customers as there is threat from the new companies which offer fashionable products and their target customers are high end customers. The researcher has
4 pages (1000 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT