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Pest analysis for Pepsi Cola - Essay Example

Once company officers are mutually convinced about the benefits of a marketing audit, both parties have to work together to decide on the coverage, objectives, depth, report format, data sources and the time taken to do the audit. In the case of Pepsi Cola Company, first of all the global market share needs to be determined. The pricing system in this case is determined by the local Pepsi Cola bottlers. Moreover the company also maintain standards for evaluating the quality of the product. However, in order to compete with Coca Cola they have to first strategize ways and means to improve sales, performance measurement of the product, type and level of compensation and finally the addition of new sales personnel. b) Collecting data – The second step consists in collecting relevant data. Here, Pepsi Cola has to find data regarding the volume of sales generated by its rival company in order to plan the means to improve sales activities. The auditor and the firm’s officers need to collect private and published data on the industry. Also suppliers need to be contacted who in turn can contact wholesalers in order to furnish additional market data. One of the main responsibilities of auditors is to suggest plausible ways to improve the marketing consensus. c) Report preparation and presentation – The marketing auditor prepares notes for verbal and visual presentation depending on the data collected. The initial presentation consists in showing the main findings from the data, reiterating the objectives of the marketing audit and accordingly present possible suggestions and recommendations. Then the final report is presented which is evaluated and debated by the company’s officers. 1.2 Apply environmental and technical auditing techniques in a given situation. The process to find out whether the practises and operations conducted in an organization are in compliance with the regulatory requirements is environmental auditing. A technical audit is an objective and systematic examination which strives to assess whether the environmental data collection process comply with the project plan. It also finds out whether the processes predefined by the project plan is effectively implemented and whether these are enough to meet the quality goals of the project. (EPA, 2000). In the Pepsi Cola company extreme care is taken that the operations conducted are in compliance with the regulatory requirements. In order to provide excellent quality attention is given to details like packaging, advertising and marketing the product. Also the bottling and manufacturing process follows quality control processes and each Pepsi Cola bottle undergoes testing and inspection. The company follows mechanisms which prevent any foreign body from entering the bottles. Moreover such containers are thoroughly rinsed and cleaned and then quickly filled through a high speed devise. Examine the main barriers to marketing planning. 2.1 Identify the main barriers to marketing planning. The preparation and implementation of a marketing plan may face ten main barriers. These are as follows: a) A confusion which may result between strategy and the marketing tactics. b) Sometimes the market plan may lead to the isolation of the marketing function from that of operations. c) There may be confusion between the concept of marketing and the functions of marketing. d) Organisational hindrances e) Inadequate in – depth analysis may be a major hindrance to marketing strategies and plans f) There may be con ...Show more


Pest analysis for Pepsi Cola Compile marketing audits: 1.1 Appraise the processes and techniques used for auditing the marketing environments. A marketing audit consists in covering a firm’s marketing goals, environment, system, strategies and organization…
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Pest analysis for Pepsi Cola essay example
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