Global Marketing - Essay Example

Only on StudentShare

Extract of sample
Global Marketing

This research aims to evaluate and present globalization that has opened a plethora of opportunities for organizations and communities to trade across national and supranational boundaries. International marketing is the term coined for trade between the different international entities and is set to evolve into global marketing. Global marketing is an evolving concept with some similarities to international marketing in the advantages it provides in terms of marketing strategies, cost reductions, etc. However, it is also considered to be quite unlike international marketing in terms of the need for a holistic approach towards marketing. While international marketing focuses on standardization of marketing practices across the various national and supranational boundaries, global marketing is an evolution of the concept of international marketing that is holistic in its approach to trade and its marketing practices and tends to leverage both standardization and adaptation as the marketing strategies based on the products and market segment. While international marketing concerns the contextual marketing of products and services, global marketing is the standardization of international marketing. With standardization, there are benefits like cost savings, uniform brand image and improved co-ordination, and with adaptation, organizations benefit from differences in user conditions, regulatory factors, consumer behaviours and customized marketing concepts. ...Show more

Summary

The essay tries to describe the evolution and success of the concept of global marketing and to answer the question if global marketing is the strategy of large organizations or if small and medium companies or organizations too can take advantage of operating in the global arena. …
Author : schmidtjosefina
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Global Marketing"
with a personal 20% discount.
Grab the best paper

Related Essays

The essentials of international marketing in the context of a UK-based firm, Directa Ltd
According to the study marketing across borders is not a streamlined process. Despite conducting extensive research on the market and the possibilities of expanding abroad, there would still be unanticipated losses that the company would have to face. However, it can be minimized by shrewd marketing measures and strong leadership.
19 pages (4750 words) Essay
GLOBAL MARKETING
ing market for luxury commodities around the world. In fact counterfeiting is rendered on the luxury commodities in regards to the different marketing actions concerning packaging, labelling or trade marking the product in order to significantly replicate the original one.
12 pages (3000 words) Essay
Global marketing
International business and global marketing have been increased a lot in recent times as a result of globalization. Domestic market is already saturated for most of the prominent companies and hence access to global market is a blessing for them. According to Dicken (2007), “Direct investment is an investment by one firm in another firm with the intention of gaining a degree of control over that firm’s operations.
12 pages (3000 words) Essay
Global Marketing
The paper has used PESTLE analysis of the targeted country in order to comprehend the influence of social, cultural and environmental factors on the corporate world. The paper has also taken into account the Porter’s 5 forces model to highlight the strength of market competition and survival strategies for the Nestle brand.
16 pages (4000 words) Essay
Marketing Research Report
In the past 10 years, there has been a dramatic change in the social world. With the invention of social media, many young men and women exchange feelings, ideas, personal information, videos and pictures at an astonishing rate (Domine, 2009). Every day, a very large number of students are spending endless hours on these social networking sites.
14 pages (3500 words) Assignment
Global Marketing
Global Marketing Global marketing can be defined as the process of conceptualizing and then conveying a final product or service worldwide with the hopes of reaching the international marketing community (Businessdictionary). Due to the popularity and spread of the globalization movement global marketing has become more important than ever.
3 pages (750 words) Essay
Global Marketing
The emergence of the internet plays a major role in regards to providing strong lines of connectivity between the market places of the developing as well as the developed worlds. Because of this strong line of connectivity, it can be said that the flow of information between the developed as well as the developing economies has become easier and faster, thereby eradicating the challenges associated with the existence of geographical region and location specific borders and boundaries.
10 pages (2500 words) Essay
Global Marketing
In this regard, modern organisations are required to conduct adequate market research in order to perform business activities in a profitable manner. Global marketing plays an imperative role for business organisations to perform their respective operations with better opportunities relating to cultural awareness and resource availability.
6 pages (1500 words) Assignment
Burberry Successful Brand Leadership
Burberry’s products are available in several supermarkets and specialty outlets internationally. Burberry propelled the ‘Prorsum designer collection’ for reinventing its image as a luxury
8 pages (2000 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT