Marketing Management Contents Marketing Management 1 Contents 2 Part 1 3 Main line of Marriott 3 Presence of Marriott International 4 Marketing mix 4 Implementation of concept in different countries 7 Part 2 8 Reference 10 Part 1 A service industry refers to the industry that provides services for people but does not result in the productions of goods…
Main line of Marriott Marriott International Inc. operates and franchises hotels and lodging facilities worldwide (Marriott-a, 2010). Mr. Marriott has built a culture which is highly regarded and the company recognizes the value that they bring on to the organization. At present around 300,000 people are serving guests under the brand name Marriott and franchised properties throughout the world. Mr. Marriott shifted the company’s business model from hotel ownership to franchising and property management. This allowed the company to accelerate growth and broaden his leadership. This brought up the Marriott International, a hotel management and a franchising company. The company is a leading lodging company with around 3,000 lodging properties in USA and 67 other countries (Marriott, 2011). Marriott International has almost 2300 franchised hotels. The company has won many awards with relation to franchise because of the contribution made to the International Franchise Association. Some of the awards include, 2006 Ronald E. Harrison Award by the IFA, Entrepreneurs of the year in 1984 to name a few (IFA, 2010). Presence of Marriott International JW Marriott Mexico City, Mexico: Marriott International has presence in Mexico with its 5-star hotel offering luxurious and modern accommodation for leisure as well as business travelers. It is located in Polanco district which has a historical importance (Marriott International Inc-b, 2011). Marriott India: In India, Marriott provides state-of-the-art meeting facilities, recreation facilities and personalized getaways in thirteen different cities (Marriott International Inc-c, 2011). China Hotel, a 5-Star Marriott Hotel: Marriott has presence in Guangzhou city of China from which it is connected to Export-Import Fair complex, airport and stations (Marriott International Inc-d, 2011). Marriott Argentina: Marriott International started its operations in Buenos Aires as Marriott Plaza hotel in 1909 and has hosted a number of high profile people such as Charles de Gaulle, Theodore Roosevelt, Indira Gandhi etc (Marriott International Inc-e, 2011). Marketing mix Marketing mix is a unique blend of product, price, promotions, offerings and distribution which are designed to meet the needs and demands of the consumers (McDaniel & Gates, 1998, p.3). As the demand of the market changes, the marketing mix also needs to be revised. The company should follow to have a right product at the right price, in the right place and at the right time. In addition to four Ps there is other three other secondary components which is concerned with the service industry. Thus as the project is based upon service industry, therefore the marketing mix would deal with 7 Ps. They are Product Price Place Promotion People Physical evidence and Process (Stone, 2001, p.54). Product The core product of Marriott is the hotel rooms that they provide to its customers. The company has different kinds of brands such as Marriott hotels and resorts, Renaissance hotels, JW Marriott hotels and reports, Autographs collection to name a few (Marriott, 2011). The reason which made Marriott a strong brand is because the company has one concept but they make the concept work differently for different people thus, attracting huge amount of customers. Place Marriott has been operating in many countries in about 68 countries and territories. Countries include USA, ...
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