Analyzing the Advertisement - Research Paper Example

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Analyzing the Advertisement

Sometime, there is also a difference seen in the advertisement of same product on internet, newspaper, magazine and television. People have different attitude towards advertisement while watching television, reading newspaper or magazine and while surfing internet. Following is the descending order of major media through which advertisement reach its viewers, newspapers, television, direct mail, radio, magazines, business publications, outdoor advertising, and lastly farm publications. To catch the attention of the viewer there are different strategies which are used.Therefore, advertisers uses different techniques of colors, texts, images, languages and layout, if put together efficiently can easily catch the reader's attention. It results in influencing the opinion of the viewer, thus persuading them for buying that particular product rather than any other in that particular category.  I have chosen this picture advertisement from Diesel's recent advertisement campaign famous as "Global Warming Ready". This ad campaign received a lot of media attention for the fact that they used unique idea for advertising their new clothing range. It used the word Global Warming while trivializing the matter to sell clothe. Personally global warming is noticeably an imminent crisis, which world is threatened of. So I think sometimes by taking a revitalizing step and usually start being ironic about the whole thing can result in catching the attention of the audiences - a moronic way of laughing at ourselves. ...Show more

Summary

In the paper “Analyzing the Advertisement” the author looks into the strengths and weaknesses of advertising. Advertising are seen in every aspects of daily routine, and also in different mediums like magazines, newspapers, billboards, television and also on radio.

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