Dissertation sample - The Role of e-Marketing in Customer Retention: A Comparative Study Between Saudi Arabian and British Organisations.

The Role of e-Marketing in Customer Retention: A Comparative Study Between Saudi Arabian and British Organisations. Dissertation example
Pages 10 (2510 words)
Download 0
Research Proposal The Role of e-Marketing in Customer Retention: A Comparative Study between Saudi Arabian and British Organisations Table of Contents Introduction 3 Objectives 3 Literature Review 6 Methodology 7 Timescale 9 Limitations 9 Conclusion 10 References 11 Bibliography 13 Introduction It needs no introduction to say that the e-marketing has evolved as one of the most useful tools for today’s marketers…


As far as marketing objectives are concerned, customer retention comes at the top of ‘priority list’. As the organisations face more intense competition, customer retention becomes more crucial to them. Researches have been conducted and will be conducted in future in order to gain insight into this aspect. However, comparative analysis of e-marketing as a tool for retaining the customers in case of British as well as Saudi Arabian organisations has not been chosen widely as the main subject of various previous researches. The following research proposal is prepared with the purpose of providing the best possible outline regarding the objectives, methodologies, probable structure of literature review and justification behind carrying out a research that is titled as “The Role of e-Marketing in Customer Retention: A Comparative Study between Saudi Arabian and British Organisations”. Objectives The degree of success of a particular research is significantly dependent on the extent to which its objectives are accomplished. Objectives of a research refer to the underlining as well as overriding purposes and aims of that research (AudiencesUK, n.d.). ...
Download paper
Not exactly what you need?

Related papers

A Study of Relationship Marketing on Customer Satisfaction
Approach …
9 pages (2259 words)
: Study the challenges that face Saudi Post for expanding E- commerce of the products Non- related to traditional mail system
These organizations need to attract and reignite the charm of using postal services and therefore they need to come up with some new technology or new service that could meet the needs and demands of the people in the market. Saudi Post, one of the leading postal service firms in Saudi Arabia have identified an opportunity and therefore they have introduced an online shopping portal in Saudi…
10 pages (2510 words)
Individual companies and organizations have developed websites that are aimed at reaching a considerable number of the target market. These websites have had their flaws and thus, the need to improve or adopt a different website that is of attraction to the user. A number of strategies have been proposed to improve the look and feel of the website such as using different advertising strategies and…
7 pages (1757 words)
Comparative International Marketing
It is a well known fact that the famous and well known brands make use of multiple brand elements. For instance, Nike makes use of the ‘swoosh’ logo, ‘Just do it’ slogan and the legendary ‘Nike’ name based upon ‘winged goddess of victory’ (Wrenn, Kotler, & Shawchuck, 2009). Therefore, in this regards, it can be stated that the most recognized global brands tend to possess the…
14 pages (3514 words)
E-Marketing Case Study
1). It is only when an organization considers a group as a key stakeholder that they can invest on a campaign targeting them. The other groups that seen as key stakeholders of HP are CIOs and IT executives who were targeted in the 2004 campaign, ‘change+ hp’. Celebrities and media houses are the other group identified as key stakeholders for HP as they were used to advance ‘The Personal…
5 pages (1255 words)
Marketing: Customer Analysis
Study shows that producers need to create commodities on high demand thus, the need to make potential estimates. While marketing industrial grinding machinery, a marketer will have to make four decisions, which include; the pricing decisions, the product decisions, the placing decisions and the promotion decisions. Under the product decisions, the marketer will first have to decide on the quality,…
4 pages (1004 words)
employees contribution in customer satisfaction, customer retention and customer loyalty in SME retail organization like SUPERVA
The peripheral economies have not been able to restructure their economies and introduce reforms to enhance productivity and competitiveness of their economies. 1.1.2 The Irish Economy The Irish economy has been one of the most successful in the world but it has also been among the hardest hit during the economic recession (European Commission, 2012). Up to 2007 Ireland experienced strong economic…
20 pages (5020 words)