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The Role of e-Marketing in Customer Retention: A Comparative Study Between Saudi Arabian and British Organisations.
Pages 10 (2510 words)
Research Proposal The Role of e-Marketing in Customer Retention: A Comparative Study between Saudi Arabian and British Organisations Table of Contents Introduction 3 Objectives 3 Literature Review 6 Methodology 7 Timescale 9 Limitations 9 Conclusion 10 References 11 Bibliography 13 Introduction It needs no introduction to say that the e-marketing has evolved as one of the most useful tools for today’s marketers.
As far as marketing objectives are concerned, customer retention comes at the top of ‘priority list’. As the organisations face more intense competition, customer retention becomes more crucial to them. Researches have been conducted and will be conducted in future in order to gain insight into this aspect. However, comparative analysis of e-marketing as a tool for retaining the customers in case of British as well as Saudi Arabian organisations has not been chosen widely as the main subject of various previous researches. The following research proposal is prepared with the purpose of providing the best possible outline regarding the objectives, methodologies, probable structure of literature review and justification behind carrying out a research that is titled as “The Role of e-Marketing in Customer Retention: A Comparative Study between Saudi Arabian and British Organisations”. Objectives The degree of success of a particular research is significantly dependent on the extent to which its objectives are accomplished. Objectives of a research refer to the underlining as well as overriding purposes and aims of that research (AudiencesUK, n.d.). ...
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