Got a tricky question? Receive an answer from students like you! Try us!

Marketing management and strategy - The UK music industry - Essay Example

Only on StudentShare
Author : vrobel


The UK music industry has been always in an innovative and leading over the last 60 years. Almost every piece, every genre of music we know today was born in a cradle of monarchy - United Kingdom…

Extract of sample
Marketing management and strategy - The UK music industry

The UK music industry is facing dramatic changes caused by shifts in the patterns people buy music tracks and albums. Online music distribution is changing the rules of the market introducing both major threats and growth opportunities for music labels and distributors. Whereas increased download opportunities and digital format preferences are threatening traditional music specialty stores, legal music websites and music producers have to find creative ways to fight back internet piracy to achieve targeted rates of returns. Online market demand is dominated by teenagers who have shifted their purchases from singles CDs to mostly illegal downloads of singles tracks, stimulated by continually evolving software and P2P networks. In order to survive, market players have to reconsider their strategies and value propositions – by mergers of music labels; flexible pricing and value-added offers by online distributors and active ethical campaigns, the challenge before these companies is to convert the internet medium from a threat to copyrighted material into an effective distribution channel. ...
Download paper

Related Essays

Music Industry Bachelor Essay
Online sharing of music and video files had been one of the huge problems for music industry since the end of the 20th century, as such companies as Napster that distributed music files for free, gained popularity. Despite the fact that Napster's activities were curbed, online files sharing was still widespread at the beginning of 2001. 2…
8 pages (2008 words)
Internet and Music Industry
The music industry is not limited to the artists and the record companies. It also includes the composers, the musicians’ representatives, television and radio broadcasting companies, advertising agencies and so much more. It has, for the past 50 years, earned most of its revenues through selling its artists’ albums in the form of long play (LP) record albums, cassette tapes, compact discs (CDs) and digital versatile discs (DVDs). Aside from these albums sold in record stores, revenue also comes from music videos played on television, music played over the radio, and, of course, concerts…
14 pages (3514 words)
Marketing Strategy WH Smith
In May 2006, the company announced the de-merger of the divisions. This study addresses the retail division, both the e-retail and the high-street retail.…
25 pages (6275 words)
McDonalds Marketing Strategy
Shifting lifestyles, aging population and healthy food consumption trends hamper industry growth.…
13 pages (3263 words)
Customer relationship management for Spotify music download (UK)
Further problems exist with that redirect music downloaders to various partner sites they have. Streaming of music is not the main revenue source. The revenue comes from users that go through to the site to check out their profile and tracks. Since streaming was just a side feature and didnt really fit in with the companys business plan it was certainly an expensive feature in terms of licensing fees and cutting it seems to make a great deal of sense.…
5 pages (1255 words)