Got a tricky question? Receive an answer from students like you! Try us!

Marketing Plan - Essay Example

Only on StudentShare
Masters
Author : osmitham
Essay
Marketing
Pages 3 (753 words)

Summary

MOODS CAFE Moods cafe is a usual hangout stop for the people of Singapore at a calm spot away from the daily hustle of the city. The cafe serves light food and a moderate range of snacks along with soft-drinks and non alcoholic drinks. The restaurant has been operating for more than a decade and serving an established base of customers who predominantly visit the store to have a quiet time in the relaxing environment of Moods Cafe…

Extract of sample
Marketing Plan

The cafe also sports a small but enough accommodating library along with some soft music and mood lighting to give a relaxing environment to its customers. With its light menu and other value added services like soft music and a small library, the customers have become addicted to the comfort and coziness offered by Moods Cafe. THREAT FROM COMPETITION The cafe in the near future will face tough competition from two of the international giant franchises namely McDonalds and Starbucks coffee. The two chains of fast food and coffee will be opening around in a period of six months and the customers can barely stop themselves from talking about it. Moods Cafe foresees a loss in its customer base to Starbucks with its state-of-the art technology deployed at the outlet along with McDonald’s world famous burgers (Jakle et al, 1999). Moods Cafe on the other hand, must come up with a strong marketing strategy in order to stop Starbucks and McDonalds from invading into Moods’ territory. COMPETITIVE MEASURES Moods Cafe’s strength is its personalized service and the light environment which people enjoy the most. The most it can do is to add more value to its services rather than totally revamp the brand image of Moods Cafe (Bennett, 1991). ...
Download paper

Related Essays

Marketing plan of the Apple company in United Kingdom
The plan will also accompany environmental analysis, customer and competitor analysis along side with opportunities and threats. Company and Product Review Apple is a well known company all over the world and it’s famous for its cells phones, laptops, desktop computers and innovative technology gadgets. The company sells its products all over the world. Its cell phone series known as the I Phone has become extremely famous. I Phone became famous among teenagers and business people because of the services it offered. The touch screen feature of I Phone was something that attracted people…
8 pages (2008 words)
Marketing plan
As can be seen, restaurant is a place which provides services that satisfy people’s hunger and thirst. By starting such a business, I would be able to deliver good quality food products to my customers. My crew and I planned to locate our restaurant in New Jersey, United States of America. New Jersey has a lot of scope for starting hotel business, because there are many people working in New Jersey in different industries like printing and publishing, pharmaceutical industry, financial industry, telecommunication sector etc. Men and women work alike and even students are involved in the work…
7 pages (1757 words)
Marketing Plan
This essay is aimed at discussing the various aspects of and issues related to marketing plan. In this context, first the role and nature of a marketing plan is discussed. Next, the structure of a standard marketing plan is explained. After that, there are the sections in which elements of marketing plan are elaborated sequentially. The links between marketing plan elements are discussed in the following section. In the section of assumptions, there is a discussion related to the common misconceptions regarding the marketing plan as a whole. Reputable journal, text, and Internet based sources…
12 pages (3012 words)
marketing plan
This is because Carl’s Jr. was selling the same type of hamburgers but at half the price. Others offer that the accompaniments that were served with the hamburger, mustard/mayo sauce on potato roll to be specific resulted to the failure. The mega campaign which failed was also partially blamed for the product failure as it targeted the adult population only. Still, some customers offer that the high calorie in the burger was the reason behind the product failure to capture the market. Background McDonalds is undoubtedly one of the fastest growing companies in the fast food industry, which is…
5 pages (1255 words)
marketing plan
The company background is provided describing how it has emerged to being a multinational company and its consideration in expanding into New Zealand markets. The New Zealand market situational analysis is provided describing the various industry aspects and the country in general. The significance of the situational analysis is to determine the viability of the market if it is worth to invest in it. This marketing plan also comprises of the company analysis which examines the various aspects of the company mainly the internal environment and determines the capability of the company to enter…
8 pages (2008 words)
Marketing Plan
In line with this, it is crucial for companies to ensure that they launched products that were healthy for this important segment of the population. In line with this, Rejuvenate juice seeks to meet the needs of this health-conscious client base since the juice is manufactured using natural products. Gitman and McDaniel noted the importance of a product strategy “in choosing a brand name, packaging, colors, a warranty, and a service program” (295). It is crucial to point out that the brand name of this product is Rejuvenate, which implies that the product uplifts an individual in an…
3 pages (753 words)
Marketing Plan
The organization has selected Stockholm as their business operation area. Stockholm is one of the leading historical area enrich with numerous business hubs and colleges. The city is famous for its emerging wine and food market. Most significantly several popular restaurants and wine bar are operating within this competitive and potential market place. Seeing these favorable factors, the organization is trying to establish their business in Stockholm. Moreover, several favorable aspects like high disposable income of people, favorable social tradition, economic development, political…
5 pages (1255 words)