Wal-Mart Effect - Essay Example

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Wal-Mart Effect

Wal-Mart, Target and Kmart are the top retailers in the present American market. Each of them is having more than 1000 stores. Wal-Mart is the king of the ring. It’s the number one retailer in United States of America. Target is slowly moving closer to Wal-Mart and has become a tough competitor to Wal-Mart. Kmart has a long history; recently it is trying to emerge from bankruptcy reorganization. Kmart is slowly losing its customers to Wal-Mart.
Their strategies include low price and highly qualified customer care service. This factor played an important role in the long-term development of the Hotel. The cheaper prices with high quality service and further free goodies attracted many. Another factor is the customer service. Customer plays an important role in the development of the company because it is the customer who uses the product that was developed by the companies was good at it. ...Show more

Summary

In the present marketing world aggressive marketing is the new mantra. Due to the changing trends and tastes of customers the retailers are exploring new ways of marketing. …
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