Wal-Mart Effect - Essay Example

Only on StudentShare

Extract of sample
Wal-Mart Effect

Wal-Mart, Target and Kmart are the top retailers in the present American market. Each of them is having more than 1000 stores. Wal-Mart is the king of the ring. It’s the number one retailer in United States of America. Target is slowly moving closer to Wal-Mart and has become a tough competitor to Wal-Mart. Kmart has a long history; recently it is trying to emerge from bankruptcy reorganization. Kmart is slowly losing its customers to Wal-Mart.
Their strategies include low price and highly qualified customer care service. This factor played an important role in the long-term development of the Hotel. The cheaper prices with high quality service and further free goodies attracted many. Another factor is the customer service. Customer plays an important role in the development of the company because it is the customer who uses the product that was developed by the companies was good at it. ...
Download paper


In the present marketing world aggressive marketing is the new mantra. Due to the changing trends and tastes of customers the retailers are exploring new ways of marketing. …
Author : telly11

Related Essays

The Cost of Wal-Marts Low Prices Should Not Be Too Costly
The essay "The Cost of Wal-Mart’s Low Prices Should Not Be Too Costly" analyzes the prices of Wal-mart. Wal-Mart helps the poor by providing low prices, but it can do better as an employer by offering competitive wage levels and benefits to its full-time workers, and promoting a culture of efficiency and equal opportunities, not unfair labor practices. Wal-Mart is good for the poor and the working class because it offers low prices and provides jobs, while being at par with other retailers in terms of Medicaid consumption. Wal-Mart, because of its sheer size, can maximize its economies of...
3 pages (753 words) Essay
Wal-Marts sustainability strategy
From that time the company has attained massive expansion and is currently operating under different brand names. It is one of the most successful groups with operations in 27 countries, has more than 10,000 stores with different departments and employs over 2 million people. (Wal-Mart, 2012, p.3). The aim was to improve the lives of the people by saving their money while making profit through reduced expenses and improved management. They operate as supercenters, food and drug store, restaurants, general merchandise stores, warehouse clubs, small markets, discount stores human and cash and...
11 pages (2761 words) Essay
Wal-Mart retail marketing
The retailers should therefore purpose to blend traits that have the capability to work together and result to maximum customer satisfaction. Considering the importance of retail mix, it is therefore worth for a company to invest considerable time strategizing its retail mix. It is important to note that the more time and efforts a company puts on ensuring maximum customer satisfaction, the more customers it is likely to get. In addition, consumer satisfaction will be significant in ensuring a competitive advantage for the organization. For instance, once customers are satisfied there is a...
9 pages (2259 words) Research Paper
The Effects of M&As in the Furtherance of Strategic Objectives of Tesco Plc and Wal-Mart
5 pages (1255 words) Dissertation
Sustainability Efforts in Wal-Mart
According to the Fortune Global 500 list in 2013, Wal-Mart is the world's second largest public corporation and largest retailer in the world with over two million employees. The company was founded by Sam Walton in 1962 and still it is owned and controlled by the Walton family with 50 percent of its shares. It was in the late 1980s and early 1990s the company rose to be a reputed national firm by opening an array of outlets and clubs. According to the reports, Wal-Mart has 8,500 stores in 15 countries, under 55 different names like Walmex, Asda, Seiyu. Sustainability has been one of the major...
6 pages (1506 words) Research Paper
The competitors were using television advertisements to reach their customers, which was not effective because it was expensive. Wal-Mart obtained time in the television to display their products and to feature them at the low prices that make them very reputable (Soderquist, 2005). This worked because the customers knew the whole range of products and their prices when going to shop in Wal-Mart.
2 pages (502 words) Research Paper
International marketing planning (Opening Wal-mart in Saudi Arabia)
(Aruvian, 2013). Wal-Mart Stores Inc. operates retail stores worldwide under the brand name Walmart. It is a company based out of Bentonville, Arkansas, USA. Wal-Mart Stores Inc. has three sections: Walmart US, Walmart International and Sam’s Club. (Aruvian, 2013). In the business end of scheme, it has operations for “retail stores, restaurants, discount stores, supermarkets, supercenters, hypermarkets, warehouse clubs, apparel stores, Sam’s Clubs, neighborhood markets, and other small formats, as well as walmart.com; and samsclub.com.” (Aruvian, 2013) The company is engaged in selling...
16 pages (4016 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!