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Essay example - Hollywood's Dominance in the Global Market: Strategies and Approaches to Growth

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Masters
Essay
Marketing
Pages 14 (3514 words)
This report will look at the patterns of media consumption and how these are continuing to change. This will further with an understanding of the changes with online media, media ownership and the rights that are altering the approach to media productions. …

Extract of sample

It is evident from the study that the ability to work toward specific target markets is one that is now a part of the entertainment industry. Hollywood has expanded this with the ability to reach global film markets and the concepts that are associated with the information which they give to others. The approach which has been used with Hollywood and the global film markets is based on being able to create different plots and stories that are able to reach a different set of individuals while establishing a sense of mastering the different techniques which are used for the films that are created. These different concepts are able to provide a specific technique that allows the films to not only be based on the ideologies of what is required for creting the right movie. The techniques and applications are also allowing Hollywood to sell the films for the mastery and expected investments that are a part of the industry. This is resulting in creating different means of production and establishing an international role that moves beyond the basic concepts and into a stronger presence that is required for the film industry. The establishment of the films has led to politics within the organization of cinema, industrial concepts of film, as opposed to the art of production and the international role that is now being created with film. The beginning of Hollywood's movement into international recognition began in the early 1940s with the first movies which were filmed on screen. ...
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