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Feasibility Study on schweppes Australia taking PASSIONA to Hong Kong - Essay Example

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Masters
Essay
Marketing
Pages 5 (1255 words)

Summary

Feasibility Study: Schweppes Australia taking PASSIONA to Hong Kong Name Date Company Background Since the ears 1920, Passiona has been a soft drink by the Aussi icon. The person who is credited the success in the Passiona is Spencer Cottee who is the main founder of the company…

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Feasibility Study on schweppes Australia taking PASSIONA to Hong Kong

The making of the passion fruit cordial by Spencer Cottee was motivated by the fact that he needed something to do with the passion fruits that had been in excess supply to himii. The cordial that was produced by Spencer Cottee was then sold off to a different party. Because of the limitation of resources to him by then, Spencer Cottee could not do anything else that was productive with the cordial that he had extracted from the passion fruits. He was therefore forced to sell the cordial to Lismore family’s company. The company which was referred to as William Bryant & Sons by then was the main recipient of the raw form of passion juice that was directly from Spencer Cottee’s level of productioniii. It was now at this point in place that the William Bryant & Sons company really created more utility for the cordial that they purchased from Spencer Cottee (Hendry 79). At this point of production, the cordial mixture was simply carbonated so as to have the taste sensation that has lived to be celebrated to date in the name of ‘Passiona’iv. The sift drink which is passion flavored is currently only available in the mother country of its production which is in Australia. Passiona is proudly manufactured by Schweppes Australia, a company which is also located in Australia. ...
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