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Current situation of Inner Mongolia franchise hotel industry in marketing and strategy aspect.
Pages 20 (5020 words)
The idea was to study the different perspectives and evaluate if the outcome is impacted by different perspectives. Questionnaires with 12 questions (open-ended) were given to them. The responses have been segregated and charts prepared for some of the responses…
Physical data of each hotel is first presented after which the perception of the interviewees would be presented. This would however, not be individually presented but the outcome as a group would be presented.
This is a part of the chain hotel with 136 rooms in Inner Mongolia. Three employees from different managerial levels could be interviewed. The headquarters is in charge of the hotel management while daily operations rest with the manager appointed by the headquarters. They are positioned as a high class hotel and cater to the segment that has a relatively high taste for accommodation, according to the AGM but the FOM and the cashier believe that they are positioned in the industry as a hotel that caters to the price-sensitive customers. The AGM and the FOM consider their neighbors as their main competitors but the cashier considers hotels with similar price structure to be the main competitors.
Only the Sales Manager from this hotel could be interviewed. They have 660 rooms and the franchisee require room space and room number. Their main competitors are the hotels that belong to the same star category. They are positioned as a hotel with interests in group and business segment. They are in the Group accommodation franchise model. ...
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