Toyota Brake Problem Analysis

Toyota Brake Problem Analysis Research Paper example
College
Research Paper
Marketing
Pages 9 (2259 words)
Download 1
Name of author: Toyota Brake Problem Analysis Toyota Motor Corporation is one of the leading automobile manufacturers in the world. It is founded in August 28, 1937 in Japan. Akio Toyoda is the current president of Toyota motor company. As of March 31, 2009, the capital of Toyota is estimated as 397.05 billion yen…

Introduction

They are the leading automobile manufacturer in the world for the last few decades. Even in America, Toyota cars are selling more than what the local automobile manufacturers were able to sell. Quality and reliability are the major features of Toyota vehicles. Competitors are struggling to compete with Toyota because of the superior quality, excellent supply chain, and very good after sales support, offered to the consumers by Toyota. It is difficult to compete with Toyota individually and therefore competitors are forming regional blocs to compete with Toyota. For example, “DaimlerChrysler and BMW accepted GM's invitation to cooperate in joint development of hybrid technology, in part to gang up on Toyota”2. In short, the competitors were struggling to compete with Toyota till recent times. However, Toyota suffered some major setbacks in recent times and forced to recall some of its cars because of technical problems like brake problems accelerator pedal problems etc. This paper briefly analyses the impacts of such problems caused to Toyota at present and in future. Some owners of the 2010 Prius have reported their brakes do not always engage immediately when they press the brake pedal, or that the brakes have an inconsistent feel. ...
Download paper
Not exactly what you need?

Related papers

A study on brand marketing and its strategies crucial for Toyota to improve its tarnished brand image
The domestic markets have turned into global markets that heightened competition rivalry among existing domestic and new multinational enterprises. Since last two decades, the society has been experiencing a rapid technological improvement. The technological advancements have led to change the structure of entire trade and business. The management tasks and operational process are now backed with…
Organisation Analysis & Change TOYOTA MOTORS MANUFACTURING CORPORATION
However, on January 26, 2010, Toyota, suspended the sales of eight vehicles that was recalled for various problem which would include accelerator pedals (Welch, 2011). Having developed the Lean production concept as derived from the Toyota Production System, a question that begs to be answered is how these defects made it to the customers. These kinds of production issues were not the first but…
Toyota Company Analysis
Quite a global body, Toyota Motors has dealt with the automotive market not just within its ‘home base’ of Japan and US, but in several other nations. Additionally, Toyota Motors has taken the initiative to stay up to date with modern topics of concern, concentrating on the additional corporate tasks of world as well as ecological concerns (Edsall, p. 43, 2006). Toyota Motor Corporation exists…
A Case Study on Toyota Corporation.
This study examined the effect on the public’s perception of the Toyota brand, and the appropriate brand strategies that the firm may adopt in order to establish once more Toyota’s brand position in the public mind for quality and reliability. It concludes that despite the negative publicity and adverse consequence of the Company’s recalls, the chances Toyota may redeem itself and assume…
TOYOTA Corporation
The philosophy of lean aimed at preserving value with less work done. This philosophy has been driving the Toyota Company for decades. Lean manufacturing emphasizes on efficiency by optimizing the flow of work, ensuring that there is minimum waste and use of intuition to make decisions rather than accepting the idea that existed before (Jeffery, 2004). Strategic history of the organization…
Situational Analysis Report about Toyota in Australia
This paper will focus on present information about the market situation, Toyota share in Australia market, target market, trends that bear on the company’s product line in future, and identify the (SWOT) strengths, weaknesses, opportunities, and threats facing the company. Introduction In Australia, the head office for Toyota Motors Corporation is located in Melbourne where all the manufacturing…
Corporate Communication Strategy-Toyota case
The unintended acceleration was attributed to floor mat issues, brakes and sticky gas pedal. The company has since recalled nearly 8 million cars of different models that were deemed to have potential problems with gas pedal mechanism which could lead to unintended acceleration (McKenzie & Scott, 2010). 2. Environmental scanning of the company Toyota has enjoyed an unblemished reputation within…