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Marketing Principles and Applications
Pages 5 (1255 words)
Marketing Principles and Applications Table of Contents 1. What Is The Current Target Market For Special K And Its Special K Crunch Bars? Should The Target Market For Special K Be Expanded? If So, Describe The Profile Of The New Target Market. 3 2. What Consumer Behavior Influences Play A Role Or Will Play A Role In The Marketing Strategy For Special K?
7 References 9 1. What Is The Current Target Market For Special K And Its Special K Crunch Bars? Should The Target Market For Special K Be Expanded? If So, Describe The Profile Of The New Target Market. Kellogg Company is a well-reputed name in the global food industry. It specializes in nutritious food section perpetually focusing on the low fat cereal based food items. As a leading brand, the company has many sub-brands under its umbrella, such as Special K and Special K Chocolatey Crunch Bars. Similar to other brands marketed by the company, Special K and Special K Chocolatey Crunch Bars are also based on the cereals and intend to serve the customers with a low fat breakfast item. For instance, Special K cereal is produced from the rice cereal and contains only 110 calories without any fat (Kellogg Company, “Special K Cereal”). Special K Chocolatey Crunch Bars are also manufactured from cereals and contains merely 90 calories (Kellogg Company, “Special K Chocolatey Crunch Bars”). Considering the characteristics of these products, it is quite apparent that these products are mainly targeted to the young adults who also tend to be health conscious. Health consciousness is a growing factor among the adolescents and the young adults. ...
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