The essay "Marketing the Fashion Product" talks about the successful marketing strategy of the biggest clothes retailer in the United Kingdom Marks and Spencer (M&S).
The lingerie market has grown steadily over the past decades with the United Kingdom experiencing consistent growth. M&S have grown consistently with new designs, innovative practices to record huge volume of sales in the last 5 years. “The total UK lingerie market was worth an estimated £2.93bn in 2010, increasing by 17.8% over the 5-year review period.” M&S underwear brands consist of ‘Autograph’, ‘Per Una’ and ‘M&S Woman’ for women. For men it is ‘Autograph underwear’, ‘collezione’.
Marketing has always been the nucleus of any business. There is no other alternative to reach the customers than a proper marketing plan and execution. The companies need to reach out to the customers and offer them the best services and quality at competitive prices. It is not necessary for M&S to provide cheap products as quality is the key to the underwear market segment where comfort counts. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction.
The 7P marketing mix is a scientific account of the key areas of marketing which are Product, Price, place, promotion, packaging, positioning, and people. The idea of marketing mix is the same idea as mixing a cake. A baker will alter the proportions of ingredients in a cake depending on the type of cake he/she wishes to bake. The proportions in marketing mix can be altered in the same way and can differ from product to product.” (GCSE,2001) Product selling is a critical area where the customer habits and trends decide whether they want to purchase the product. Quality and innovative design are key factors where the marketers need to equip themselves with answers to critical questions as to the marketability and the acceptability of a product. Product demand and the trend of the market will decide on the sale of the product. M&S have the uniqueness in them where their innovative designers are constantly researching on the aspect of giving the customer an out of the box design. The body shape wear designed by their experts were special for the customers where they welcomed it and very soon it became the trend setter for the underwear brands. Apart from the core product selling, after sales services are also an important segment of product selling as it gives an element of trust to the company. Price is the second P of the
This essay presents an overview of the marketing strategy of the fashion company Marks and Spencer, one of the leading brands in the United Kingdom, by analyzing its product selling, prices, promotions, packaging and what places they choose for their shops…
The major objective of the paper is to highlight the macro environment of the South African fashion industry and the scope of entering the country internationally. The paper would also focus on the various strategies to enter an international market of textile industry in South Africa. There would be a summative conclusion for the overall discussion.
This essay discovers the marketing in fashion. The product line of the company is quite wide and includes products for all fashion and status conscious customers. Some examples of the products of Louis Vuitton are shoes, wallets, bags, handbags, jewellery, accessories, and various other leather and luxury goods.
The conclusion from this study states that marketing is such a key factor in any fashion business to extend that it should be given the first priority. With good, reality, observable and open marketing plans then your fashion will get marketed very fast. The idea of this business is to extend of marketing and not the number of sales.
While each of the aspects can stand alone, they are all required to carry out effective marketing. Marketing requires dedicated efforts which target the clients of a given organization. It is aimed at getting the clients not only to know of the existence of a given product but also why they need the said product.
This paper introduces the concepts of fashion marketing, and establishes the relationship between marketing and corporate strategy for business. Further on it explores how the marketing strategy employed by the fashion designers and labels tends to change overtime with changing market trends and shifts in consumer preferences.
This essay explores the marketing in fashion. In the fashion industry, the external environment poses several challenges to marketing, which can be classified as political, economic, social, technological, ecological and legal. Fashion marketing should be oriented towards satisfying customers’ needs.
Throughout the early parts of the decade, Paris was the epitome of high fashion. Paris not only constituted the location of much cutting-edge fashion design, but also came to represent a paradigm of designing and marketing that spread throughout many levels of Western society. Individuals sought direct and symbolic linkages of high fashion essence.
This essay discovers the marketing in fashion. Hanes has been around for over one hundred years ago. John Wesley Hanes changed the clothes market with his two piece underwear for men. His company became the US market leader for men’s, women’s and children’s wear in the following years.
This paper discovers the Marketing & Management of Fashion. Fashion marketing and management allows students to develop diverse skills allowing them to grasp fully and appreciate business management and marketing in the fashion industry. The major has three major areas aimed at enlightening the students that are management and marketing.