Marketing the Fashion Product - Essay Example

Only on StudentShare

Extract of sample
Marketing the Fashion Product

The essay "Marketing the Fashion Product" talks about the successful marketing strategy of the biggest clothes retailer in the United Kingdom Marks and Spencer (M&S).
The lingerie market has grown steadily over the past decades with the United Kingdom experiencing consistent growth. M&S have grown consistently with new designs, innovative practices to record huge volume of sales in the last 5 years. “The total UK lingerie market was worth an estimated £2.93bn in 2010, increasing by 17.8% over the 5-year review period.” M&S underwear brands consist of ‘Autograph’, ‘Per Una’ and ‘M&S Woman’ for women. For men it is ‘Autograph underwear’, ‘collezione’.
Marketing has always been the nucleus of any business. There is no other alternative to reach the customers than a proper marketing plan and execution. The companies need to reach out to the customers and offer them the best services and quality at competitive prices. It is not necessary for M&S to provide cheap products as quality is the key to the underwear market segment where comfort counts. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction.
The 7P marketing mix is a scientific account of the key areas of marketing which are Product, Price, place, promotion, packaging, positioning, and people. The idea of marketing mix is the same idea as mixing a cake. A baker will alter the proportions of ingredients in a cake depending on the type of cake he/she wishes to bake. ...Show more


This essay presents an overview of the marketing strategy of the fashion company Marks and Spencer, one of the leading brands in the United Kingdom, by analyzing its product selling, prices, promotions, packaging and what places they choose for their shops…
Author : milanharber
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Marketing the Fashion Product"
with a personal 20% discount.
Grab the best paper

Related Essays

International Marketing: Fashion Industry
The major objective of the paper is to highlight the macro environment of the South African fashion industry and the scope of entering the country internationally. The paper would also focus on the various strategies to enter an international market of textile industry in South Africa. There would be a summative conclusion for the overall discussion.
8 pages (2000 words) Essay
Principle of Fashion Marketing
This essay discovers the marketing in fashion. The product line of the company is quite wide and includes products for all fashion and status conscious customers. Some examples of the products of Louis Vuitton are shoes, wallets, bags, handbags, jewellery, accessories, and various other leather and luxury goods.
15 pages (3750 words) Essay
Research methods in Psychology essay What is meant by a double-blind, randomized controlled trial? Explain why such trials are
The insight that is given by double blind studies has been particularly challenging for alternative medicine since these root from tradition and anecdote. They might seem to be good sources of information however this is a statement contradicted by double blind studies.
8 pages (2000 words) Essay
Marketing in fashion business
Marketing is such an important aspect in any business if maximum profits are to be made and many customers reached. There are many methods of marketing which will in most times be determined by the type of products or services to be marketed. In fashion businesses marketing is very important.
9 pages (2250 words) Essay
Digital Fashion Marketing
This essay explores fashion marketing. Pull marketing involves active involvement in seeking the marketing content often through opening mail, text or web searches whereas push marketing involves sending a message by the marketer without the consent of the recipients which can include display advertisements on websites and new blogs.
8 pages (2000 words) Essay
Fashion marketing 3750
While each of the aspects can stand alone, they are all required to carry out effective marketing. Marketing requires dedicated efforts which target the clients of a given organization. It is aimed at getting the clients not only to know of the existence of a given product but also why they need the said product.
15 pages (3750 words) Essay
The Chinese Made Toy Recalls at Mattel
Secondly, as the article states, “problem with toys containing small loose magnets was the result of Mattel’sown flawed toy designs, and not due to any lack of adherence to manufacturing requirementsin China” (The Chinese-Made Toy Recalls at Mattel Inc., 177); from this, it is inferred that the toy quality/safety problem could be avoided if Mattel paid more attention to its product design sector to devise toys in a reliable and safe manner.
5 pages (1250 words) Essay
International fashion textiles Marketing
The organization was founded in the year 1994. It is the first international luxury brand (Lu, 2011, p.121). The brand is popular for providing traditional Chinese fashion statement. This part of the study will provide some theoretical aspects about Internationalization process of luxury fashion textile industry (Gillespie, Jeannet and Hennessey, 2010, p.508).
12 pages (3000 words) Literature review
Fashion Retail Marketing
This essay explores the marketing in the fashion industry. Companies are now planning strategies to increase the sustainability of their organisation’s growth. The present report aims to identify the key macro and micro factors affecting Very online retailer. Very is one of the newest launches on Shop Direct, which is one of the top online retail brands in UK.
16 pages (4000 words) Essay
The author argues that packaging has two major features that people often assume. It is visible, totally, to consumers, unlike brand, because access to a product guarantees access to its package while brand depends on other factors such as accessibility to
1 pages (250 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email