Market Research: Case Study on Kellogg's - Essay Example

Only on StudentShare

Extract of sample
Market Research: Case Study on Kellogg's

This focus has rapidly shifted in the current global market environment. This is because of the ever-growing sensitivity of consumers who demand satisfaction of their needs and wants by the brands in the market. Thus, the focus is now on capabilities, which are able to deliver very superior value to customers in a consistent manner and should be able to sustain such an operation in the future to remain competitively in business (Day, 1994, pp.37-52). this is why it is important for a market oriented firm to constantly conduct a market research to keep its culture and meet the value based needs of its customers (Piercy, et al., 2002, pp.261-273). A business could be defined as market-oriented when it has a culture that is wholly and systematically focused on the creation of value that is superior in serving the needs of its customers. This ensures that it performs satisfactorily (Celuch, et al., 2002, pp.545-554). ...
Download paper

Summary

Market Research: Case Study on Kellogg’s (Name) (University) (Course) (Tutor) (Date) Section 1 - Market Research & Qualitative and Quantitative Techniques A business such as Kellogg’s that need to achieve higher or superior performance in the current business climate must be able to develop and continuously sustain its competitive advantage…
Author : walterbertha

Related Essays

The Kelloggs View on Marketing
8 pages (2008 words) Essay
Overview of the UK Sugar Market From the Case Study
12 pages (3012 words) Assignment
McDonald's Corporation Marketing Research Paper
12 pages (3012 words) Research Paper
Case Study on Research in Motion
4 pages (1004 words) Essay
Individual Global Market Research Case Study Analysis
5 pages (1255 words) Essay
The Housing Market Case Study
4 pages (1004 words) Research Paper
merketing research strategy for a case study
10 pages (2510 words) Research Paper
Kellogg's Nutri-Grain
10 pages (2510 words) Coursework
new uclan
2 pages (502 words) Essay
Managing Business Marketing Channels & E-Commerce
1 pages (251 words) Assignment
Got a tricky question? Receive an answer from students like you! Try us!