Discuss the Impact of the Recession on Consumer Behavior and on Marketers - Essay Example

Only on StudentShare

Extract of sample
Discuss the Impact of the Recession on Consumer Behavior and on Marketers

At the same time, marketers are resorting to new promotional campaigns in order to remain competitive and gain consumer attention in the face of this current economic downturn. Food and technology Statistics indicate that six in 10 consumers have reduced the volume of frequency as it pertains to eating-out in restaurant environments (Bainbridge 2010). As a result, especially noticeable in the pizza restaurant industry, marketers have changed their promotional activities to include vouchers with significant pricing discounts (Bainbridge). Where once major companies in this industry, such as Pizza Hut, used psychographic segmentation and targeting to gain attention and loyalty, they are finding it more difficult to compete especially when their products carry high price tags over competition. Companies like Pizza Hut once had well-established consumer segments that were devoted to the brand and were able to use rather low-cost marketing and higher price methodology to ensure positioning in terms of quality. Today, however, the recession has created price wars that continue to erode profitability especially with more consumers eating within the home and avoiding the high costs of restaurant eating. ...Show more

Summary

Discussion of the impact of the recession on consumer behaviour and on marketers BY YOU YOUR SCHOOL INFO HERE DATE HERE Discussion of the impact of the recession on consumer behaviour and on marketers Introduction The recession is causing numerous changes in consumer behaviour, especially in relation to their brand loyalty and their cost-conscious methodology when selecting products…
Author : hortense16
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Discuss the Impact of the Recession on Consumer Behavior and on Marketers "
with a personal 20% discount.
Grab the best paper

Related Essays

The Impact of Advertising on Consumer Behavior
According to Talloo (2007), this is due to increasing rate of globalization which has led to opening up of boundaries and liberalization of the global markets (p. 156). In addition, it has led to efficient flow of information an aspect that has made it possible for a company to operate different companies in different parts of the world, in a decentralized form of leadership (Armstrong and Kotler, 2011, p.
10 pages (2500 words) Dissertation
Consumer Behavior in Social Networking Sites: Implications for Marketers
In my opinion the age grouping and the target population is fine, but they should have expanded the study to around 100 or 150 participants, this way they would have gotten a more holistic view of the whole situation. Also, what I feel is that they should have included one more range of ages, as there are older people who are also tech savvy and spend a lot of time on the social networking sites and on the internet in general.
3 pages (750 words) Article
Outline the key consumer psychology and buying behaviour theory/ies/concept/s being addressed. Draw conclusions from the ac
This helps to amplify the potential gains from the market in the form of increased sales and market share. Studies have shown that there are mainly four different factors that are involved in consumers’ buying decisions. These include cultural factors, social factors, personal factors and psychology factors.
9 pages (2250 words) Essay
Assessing the marketing and business capability of small to medium sized businesses (SMEs)
Recommendations Small and medium, scale industry is growing day by day, and, most importantly, the industry is contributing a major part to countries’ economic development. It is the most potential industry that needs to be carefully handled. In order to improve the business performance in this rapidly changing competitive business environment, the SMEs should adopt the marketing auditing in their business.
9 pages (2250 words) Assignment
Consumer behavior
This essay discusses how different adverts are manipulated or designed to appeal to consumers. Answer Sheet A. According to Claudia (2012, 58), adverts are directed to different steps of consumers’ buying decision power. The first step that this paper will focus on is the need recognition.
3 pages (750 words) Essay
Sales and marketing management
This applies also to those who engage in cause related marketing. Another objective of marketers is to collect information concerning where their customers prefers to purchase their products. The other objective is to collect information concerning the place that customers are expecting to hear about or learn about their products.
4 pages (1000 words) Essay
The impact of culture on consumer behavior
4). It consists of traditions, customs, institutions, etc unique to a particular group of people, inherited generations after generations (Vyas, 1992, p.11). It is important therefore for businesses to take these issues into consideration. Culture of India India is a multi-cultural secular nation.
5 pages (1250 words) Research Paper
Consumer behavior
First and foremost initial purchase cost was one of the main determining factors in making her choice. Considering the amount she had for down-payment, my friend's budget to purchase the vehicle was around $18,000 in order to maintain an affordable monthly payment of around $350 a month.
4 pages (1000 words) Assignment
Consumer Behavior
The availability of the internet and other forms of media today has given infinite opportunities to the marketers in getting across their messages. Use of the media in consumer marketing involves various techniques that create an argument or an image that favors that particular product.
4 pages (1000 words) Research Paper
Marketing and the Apple global organization
Apple has a global presence and functions with around 370 Apple exclusive stores. As of 2011 the company employed 60,400 people throughout the world (“Apple Inc.”). Some of the
4 pages (1000 words) Research Paper
Blogs
In shopping centers, what the usual barcodes have done were to facilitate recognition and encoding of prices of products that do not require tagging and
2 pages (500 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT