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However, it is not impossible to achieve this goal. The company is trying its best to draw the customers by demonstrating that it recognizes its responsibility towards the environment. The company has failed to meet its goals that were to improve the mileage on sport-utility vehicles by the year 2005 to 25%. According to the views of Susan Cischke, although the company has failed to meet its commitments, its SUV (Sports-Utility Vehicle) mileage goals has been a blueprint demonstrating where the company wants to go and thus stated that she is confident that this time the company will be able to achieve the goal. However, Alan Mulley (Chief Executive Officer) stated that the company will try to focus upon the environmental friendly issues. According to Friends of the Earth, which is an environmental group stated that the announcements that has been made by the Ford Motors has been quite unimpressive since the stated targets of 30% reduction meets the regulatory requirements (Koenig, “Ford to Cut New-Car Greenhouse Emissions 30% by 2020 (Update4)”). ...
Agreement with the Article The most important point in the article that has been agreed with is the Vice President’s statement that stated, the difficulties Ford Motors might face while implementing the policies of greenhouse gas emissions, however it is not impossible task at all. The statement makes it evident that the company seems to perceive the social responsibility as an opportunity to serve the society and other participants rather

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than a damage control initiative. If the leader is of such views then the company as a whole can be prepared to work with the similar enthusiasm and mindset as that of the Vice President, Susan Chischke. Disagreement with the Article The point in the article holding most disagreement is the company’s confidence to meet the goals of greenhouse gas emissions. The reason for the disagreement has been the fact that the company has rejected its goals that was based upon the improvements on the sports-utility vehicles in the year 2003 to 25% as targeted till 2005 (Koenig, “Ford to Cut New-Car Greenhouse Emissions 30% by 2020 (Update4)”). The statement of Susan Cischke seems to be contradictory by nature and thus it raises the issue of unreliability. Three Questions Left Unanswered 1. What is the impact of such announcement of 30% greenhouse gas emission upon its competitors? 2. What are the reasons for the company’s reluctance to meet the demand of California? 3. What apart from setting the long-term targets of reducing the greenhouse gas emission of 30%, is the company initiating for the purpose of reducing the greenhouse gas release. For instance, educating the employees, improving energy efficiency, buying renewable


Marketing Table of Contents Summary of the Article 3 Relevance to the Course 4 Agreement with the Article 4 Disagreement with the Article 5 Three Questions Left Unanswered 5 Future Impact on Any Aspect of Marketing 6 References 7 Name of the Website: Date of Publication: April 09, 2008 Title of Article: Ford to Cut New-Car Greenhouse Emissions 30% by 2020 (Update4) Summary of the Article Ford Motor Company is the third biggest automaker in the world…
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Marketing Research Paper essay example
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