StudentShare solutions
Triangle menu

Marketing - Research Paper Example

Free

Extract of sample
Marketing

However, it is not impossible to achieve this goal. The company is trying its best to draw the customers by demonstrating that it recognizes its responsibility towards the environment. The company has failed to meet its goals that were to improve the mileage on sport-utility vehicles by the year 2005 to 25%. According to the views of Susan Cischke, although the company has failed to meet its commitments, its SUV (Sports-Utility Vehicle) mileage goals has been a blueprint demonstrating where the company wants to go and thus stated that she is confident that this time the company will be able to achieve the goal. However, Alan Mulley (Chief Executive Officer) stated that the company will try to focus upon the environmental friendly issues. According to Friends of the Earth, which is an environmental group stated that the announcements that has been made by the Ford Motors has been quite unimpressive since the stated targets of 30% reduction meets the regulatory requirements (Koenig, “Ford to Cut New-Car Greenhouse Emissions 30% by 2020 (Update4)”). ...
Agreement with the Article The most important point in the article that has been agreed with is the Vice President’s statement that stated, the difficulties Ford Motors might face while implementing the policies of greenhouse gas emissions, however it is not impossible task at all. The statement makes it evident that the company seems to perceive the social responsibility as an opportunity to serve the society and other participants rather

Related Essays

Marketing Research Paper
In the first part of the paper I will cover the lessons learned in the last three weeks including what happened during the simulation, the types of decisions that I was asked and discuss the results of those decisions. The first lesson that I learned pertained to a sampling universe and how it should be established.
2 pages (500 words) Research Paper
Marketing Research Paper
Though some of the challenges into penetrating new international markets may be based on regulatory measures in the markets, a large number of challenges are derived from the organizations, their processes, and their production environments. Such includes managerial, organizational, and technological factors (Kumar and Addie, 2006).
7 pages (1750 words) Research Paper
Marketing Research Paper
Brand consciousness Consumers significantly purchase their products based on their view of the level of fashion possessed by the products. This implies that as marketers we need to notice the changes on demand of our products due to the relationship of the consumers and the brands.
8 pages (2000 words) Research Paper
Marketing Research Paper
Further, information can be used to assess marketing actions that can be beneficial to the organization and to monitor the marketing performance. In addition, information can be important in the decision making development to the company. Research in marketing concept involves the generation of information useful in the process of decision making (Wren, Stevens & Loudon, 2006).
3 pages (750 words) Research Paper
Internet Marketing Research Paper
According to World Fact Book, the total number of internet users as of 31st December, 2011 were 2,267,233,742. The stats even show that during the year 2000, the total number of internet users were only 360,985,492 (internet world stats, 2012). This shows that the total number of users within a period of eleven years increased by 528.1%.
5 pages (1250 words) Research Paper
Defining Marketing Research Paper
A business organization’s financial accomplishment is dependent on discreet efforts of marketing in conjunction with accounting, operational, and other duties of the business. Marketing depends on bringing together four components: recognition, choice, and product development: price determination of the product: choosing a channel of distribution to reach the location of the client: and formation and realization of a strategy of promotion.
3 pages (750 words) Research Paper
E-marketing Research Paper
The reasons for choosing these sites is apparently due to the fact that both are dominant forces in the online auction market, but it remains to be seen who is better and who offers more quality in terms of service. In order to assess these companies (or web portals), a number of customers who happen to visit the sites of these companies regularly were questioned as part of a survey.
24 pages (6000 words) Research Paper
Marketing Research Paper
Personal selling initiates with building relationship and rapport with the customer but at the end of the day, the goal of personal selling is to “close the deal”. This component of promotional mix was neglected for quite some time
7 pages (1750 words) Research Paper
Marketing research paper
Data will also be collected from secondary sources such as the Nokia website, the university database, textbooks, and journal articles. It will be essential to ensure that the sources of this secondary data are
2 pages (500 words) Research Paper
Marketing research paper
The effects vary through individuals depending on age, social status and financial ability. Children may be affected to a wider scale considering they have to adapt to life in which
2 pages (500 words) Research Paper
than a damage control initiative. If the leader is of such views then the company as a whole can be prepared to work with the similar enthusiasm and mindset as that of the Vice President, Susan Chischke. Disagreement with the Article The point in the article holding most disagreement is the company’s confidence to meet the goals of greenhouse gas emissions. The reason for the disagreement has been the fact that the company has rejected its goals that was based upon the improvements on the sports-utility vehicles in the year 2003 to 25% as targeted till 2005 (Koenig, “Ford to Cut New-Car Greenhouse Emissions 30% by 2020 (Update4)”). The statement of Susan Cischke seems to be contradictory by nature and thus it raises the issue of unreliability. Three Questions Left Unanswered 1. What is the impact of such announcement of 30% greenhouse gas emission upon its competitors? 2. What are the reasons for the company’s reluctance to meet the demand of California? 3. What apart from setting the long-term targets of reducing the greenhouse gas emission of 30%, is the company initiating for the purpose of reducing the greenhouse gas release. For instance, educating the employees, improving energy efficiency, buying renewable

Summary

Marketing Table of Contents Summary of the Article 3 Relevance to the Course 4 Agreement with the Article 4 Disagreement with the Article 5 Three Questions Left Unanswered 5 Future Impact on Any Aspect of Marketing 6 References 7 Name of the Website: Businessweek.com Date of Publication: April 09, 2008 Title of Article: Ford to Cut New-Car Greenhouse Emissions 30% by 2020 (Update4) Summary of the Article Ford Motor Company is the third biggest automaker in the world…
Author : miracle61
Marketing Research Paper essay example
Read Text Preview
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation