BUSINESS ECONOMIC ENVIRONMENT LBSEC2051

Masters
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Marketing
Pages 6 (1506 words)
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FINDINGS Glossary Market Equilibrium – This is a situation where the supply of a particular item is exactly equal to its demand so that there is neither a surplus nor a shortage of this item in the market. On a graph this is shown where the market demand curve intersects with the market supply curve…

Introduction

Similarly, a fall in the price of a particular item shows a rise in the demand for that item. On a graph, a fall in price will show an inward shift of demand curve and a rise in the prices will show an outward shift of the demand curve. The diagram below shows a fall in demand due to a price rise. Figure 2 Shift in Demand – This happens when the demand of a particular item rises or falls due to various factors which include an increase or decrease in the number of consumers; an increase or decrease in the prices of substitute products and complements; a change in consumer incomes (ability to afford that particular item); changes in tastes and preferences of consumers; and price expectations. On a graph, a rise in demand is shown as an outward shift while a fall in demand is shown as an inward shift of the demand curve. [McConnell, Brue, Flynn, 2009] Shift in Supply – This happens when the supply of a particular item rises or falls due to various factors which include an increase or decrease in the prices of the resources used to manufacture that item or render a particular service; an increase in technology which is more likely to increase the supply; an increase or decrease in the number of suppliers; and a rise or fall in the price of a substitute or a complement item. ...
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