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Twining and Company Limited
Pages 12 (3012 words)
Executive summary Twining and Company Limited or Twinings for short, is the UK based seller and marketer of Teas. It does not grow or manufacture tea, and instead source variety of finished Tea from a widespread, well-established network of growers and suppliers.
Although, Twinings have a broad customer segment, it can focus on the four prospective segment of female population particularly professional women, college or university students, catering services and health conscious customers in and around Hull. With its existing products providing good results, Twinings can launch its marketing campaigns incorporating certain effective aspects of marketing mix to increase its market share and profits even further. Twining and Company Limited 1. Introduction Twinings is owned by Associated British Foods, a FTSE top 50 company with an annual turnover exceeding ?4 billion, since 1964. (twinings.com). Twinings does not own any tea gardens or any tea factories, and instead they source form a well developed network of tea estates and suppliers. These network of growers and suppliers of Twinings were from India, Sri Lanka, China, Kenya, Indonesia and Brazil. (twinings.com). Twinings markets these sourced tea under various brand names and varieties, currently selling more than 100 varieties of regional and flavored teas. Twining has a strong team of tea tasters or quality controllers, marketing team and other departments to reach the finished tea to the target customers in UK, France, USA, Australia Scandinavia, Russia, Italy and some Asian countries. (twinings.com). ...
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