Recently Hp has launched its Slate 500 Tablet PC which is the product which would evolve the electronic world forever; the perfect substitute for the large desktops and a more stylish and trendy substitute for a laptop. Its multi touch display can browse spread sheets , applications , documents and so much more and now comes with a pen to write on your screen which makes it all the more easier to write and edges it closer to perfection . It includes 2 cameras, the first a VGA camera for web conferencing and the other a three megapixel camera to take still shots and it comes with accessories such as a keyboard, mouse and a printer. So technically we fit a whole desktop into a tiny 8.9 inch screen (Crocker, 2010).
Meanwhile ASUSTeK Computer Incorporated is a multinational computer product manufacturer; traditionally Chinese in origin and ASUS also produces components for other companies which also include HP. ASUS has been included in "InfoTech 100" and "Asia’s Top 10 IT Companies" and has a total brand value of US$1.324 billion
The Slate 500 Tablet PC now sees a competitor in the face on ASUS's Eee Pad Transformer TF101. The Eee Pad comes with a more powerful 2.1 GHz processor and but has an in built memory of 1 Gb in contrast to the 2 Gb provided by the 500 Tablet PC and a. The Eee Pad also has better quality cameras with a 5 mega pixel and a 1.3 mp video conferencing camera and has a superior battery life. There are also various differences in the specification of both the products but perhaps the most startling one is that of the price, The Eee Pad Transformer TF101 supposed to be cheaper than the HP Slate 500 Tablet PC by at least a hundred and fifty dollars (Gadgetian, web). The HP slate comes at 799$ which includes all accessories which targets a more upper-class audience so the focus is more on brand loyalty and product image than that to see elasticity of demand . The demand for the product should be inelastic but considering the fact that Transformer TF101 can be bought for a starting price of $ 399, the only advantage HP has in the international computers market is that of a superior brand image. Product The ASUS Eee Pad Transformer is at the end of the Introduction stage but has quickly moved on to the growth stage. This can be largely attributed to the market penetration pricing that the used which resulted in more than five hundred thousand pieces being sold in a couple of months and due to the product being in the growth stage the demand is still increasing to quite a large extent . While the HP Slate 500 Tablet PC was launched at around proximity of six months, it may not have accomplished the point in the growth stage that the ASUS Eee Pad Transformer has. The product has recently been introduced and due to its low prices the product has been an instant hit and has seen increasing sales ever since. The other more notable difference is that the Transformer is using more widespread extension strategies to increase the extent of the growth stage and they seem to be working as the predicted sales are increasing by the day. The only reason why the Tablet PC is still in the growth stage is due to its superior brand image, but it can only do so for so long. HP faces the risk of its product reaching the saturation / maturity stage more quickly than desired as undesirable reviews and cheaper substitutes have seen the products credibility decrease. This problem lies only with Hewlett-Packet and ASUS have been smart enough to understand the problem and the product is at the most desirable and profitable stage of the Product life