Advertising and promotion

Advertising and promotion Essay example
Masters
Essay
Marketing
Pages 12 (3012 words)
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ADVERTSING AND PROMOTION Your name …………………………………… College ………………………………………. Date of submission …………………………… Words count- 3112 Table of Contents Words count- 3112 1 Table of Contents 2 Introduction 3 Scope of Marketing Communication 3 The Process of Marketing Communication 4 The organisation of the advertising and promotion industry 5 The Promotion Strategy 6 Current trends in advertising and promotion, including impact of ICT 7 Brand Communication process of Tesco 7 Role and Importance of Advertising 8 Role of Integrated Promotional Strategy 8 Branding and its impact on Business 9 Creativity aspect of advertising …

Introduction

The business environment is largely influenced by competition and many other challenges and therefore almost all the marketers are considering advertising and promotion as vital communication system, mainly for delivering the brand and other messages to the targeted customers. Both advertising and promotion play pivotal role in the marketing process as they both serve to be effective channels that customers get regular, constant and timely messages about the brands, values, utilities, features, prices and other relevant information about the product or services that they are interested in. ...
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