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Place, Promotion and Price Strategies. ZTE Computer Tablet Market Entry in the US. - Research Paper Example
Every product goes through a life cycle. It starts from the product’s launch into the market and until it is withdrawn from it. Marketers need to constantly determine the performance of the product—which is generally depicted by sales. …
This makes the product life cycle management a very important function of the business.
The ZTE Corporation is a global company; they are providers of telecommunication equipment and networking solutions. The company was founded in 1985 and has come a long way to become China’s largest listed telecom equipment provider (ZTE official website). ZTE has a very comprehensive product portfolio that provides “end-to-end” solutions. They aim at providing high quality innovative products that are also affordable. They have operations in more than 140 countries globally.
The tablet market is a fast growing one; some even predict that soon tablets will take over the PC market too. But that day is not very close for the general masses because tablets are expensive and the greater the offering, the higher the cost. ZTE has a devised a very successful approach towards tapping this market. They aim to product economically feasible tablets and make them accessible and available in everyone’s reach. The company started off with the ZTE Pro Light and Light and now aims to offer the ZTE Light Plus.