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Marketing strategies of the Sage Gateshead - Case Study Example
Author : tavarescrooks
Pages 14 (3514 words)
The aim of this paper is to analyze the Sage Gateshead exhaustively with allusions focusing on its marketing abilities and standings. It examines its history, facts and figures about Sage Gateshead, its marketing strategy and how it outshines its strongest competitors in the region. …
The intention of this study is Sage Gateshead as a famous centre for musical performance, education and conference situated in Gateshead on the south bank of River Tyne, which is found in the North-East of England. It began operations in 2004 although it was launched sometimes back in 1950s. The location of Sage is part of the Gateshead Quays development which encompass the BALTIC basis for modern Art and the Millennium bridge of Gateshead. The Sage Gateshead region entails a “curvy glass and stainless steel” construction modeled by Foster and associates, Buro Happold who participated as structural engineer, Arup as an acoustic and Mott Macdonald – building services, with observations from Gateshead Quayside and Newcastle, Tyne Bridge and the millennium bridge at Gateshead. The entire planning and development process cost more than 70 million pounds, money that was contributed mainly using the National Lottery grants. The main outworker was Laing O’Rourke. Sage Gateshead centre has a variety of patrons, mainly the Sage Group Plc who raised a big lot of money to have the construction in their name. They have also been playing vital role in supporting generous activities of the Sage Gateshead since its outset. The research analyzes the strengths, weaknesses, opportunities and threats (SWOT analysis). The paper also answers vital questions concerning Sage Gateshead that helps to bring out a clear image of Sage Gateshead. ...