The future success or failure of Walmart Co.

 The future success or failure of Walmart Co. Research Paper example
College
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Marketing
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Strategic Report Project: The Future Success or Failure of Wal-Mart Stores, Inc. Name Course Instructor’s Name Date Abstract The current research aims to select a major organization of choice, in this case, Wal-Mart Stores, Inc. was chosen. In the project, one will report the analysis of the organization by addressing the following points, to wit: 1…

Introduction

4. Construct a SWOT analysis for the organization. 5. Review the research and based on one’s conclusions, what corporate strategy would be recommended for the next five years of operations? The Future Success or Failure of Wal-Mart Stores, Inc. Brief Background and Mission/Vision Statement The origin of Wal-Mart was traced in 1962 through the opening of a discount store by the founder, Sam Walton, in Rogers, Arkansas. The official inauguration date of Wal-Mart Stores, Inc. was indicated as October 31, 1969 (Walmart Corporate: History Timeline, N.D., par. 1). The instrumental and legendary success of the organization was recognized in diverse awards starting from the “Ron Brown Award for Corporate Leadership and outstanding achievement in employee relations and community initiatives by The Conference Board in 2002” (Walmart Corporate: Awards & Recognition, N.D., p. 1) to the recently recognized awards in 2011 ranging from the Corporate Environmental Excellence for Walmart Canada; Top 50 Companies for Executive Women; Best Corporate Governance for Walmart de Mexico y Centroamerica; the NGA Public-Private Partnership Award; and the Top Organizations for Multicultural Business Opportunities” (Walmart Corporate: Awards & Recognition, N.D., p. 1). ...
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