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Marketing Report for Teejay's - Assignment Example
Author : hpollich
Pages 6 (1506 words)
Marketing Report for Teejays Introduction This report is a business proposal for Teejays for entering into a new international market. Teejays have been very successful in providing customer care training and other related services in the home market, UK. As a result of the company’s objective of growing and increasing the market share, Teejays is looking forward to expand internationally…
Proposed Market Teejays is a growing organization with a strong presence in the UK market. Therefore, the company requires a market that is equally growing and promising in the future. As such, the best market for Teejays would be China. Presently, China is one of the fastest growing market for customer care and other related outsourcing services. Also the country is set to be a new economic super power within few years. What makes China the potential market for Teejays is the country’s shift in the market focus. “Till today, the domestic market is still the principal part of China’s call center market, accounting for about 80 per cent, while Japan and South Korea have been China’s major offshoring markets, where China is in absolute dominance.” (Chunyan, 2010) But now the country has realized the importance of expanding the market to the western countries. This necessitates vigorous training of the potential employees as unlike the competitors India or Philippines, China has low proficiency in English language. The Chinese government has begun huge investment in English which throws out huge market opportunities for companies like Teejays. ...