Marketing Report for Teejay's - Assignment Example

Only on StudentShare

Extract of sample
Marketing Report for Teejay's

Proposed Market Teejays is a growing organization with a strong presence in the UK market. Therefore, the company requires a market that is equally growing and promising in the future. As such, the best market for Teejays would be China. Presently, China is one of the fastest growing market for customer care and other related outsourcing services. Also the country is set to be a new economic super power within few years. What makes China the potential market for Teejays is the country’s shift in the market focus. “Till today, the domestic market is still the principal part of China’s call center market, accounting for about 80 per cent, while Japan and South Korea have been China’s major offshoring markets, where China is in absolute dominance.” (Chunyan, 2010) But now the country has realized the importance of expanding the market to the western countries. This necessitates vigorous training of the potential employees as unlike the competitors India or Philippines, China has low proficiency in English language. The Chinese government has begun huge investment in English which throws out huge market opportunities for companies like Teejays. ...
Download paper

Summary

Marketing Report for Teejays Introduction This report is a business proposal for Teejays for entering into a new international market. Teejays have been very successful in providing customer care training and other related services in the home market, UK. As a result of the company’s objective of growing and increasing the market share, Teejays is looking forward to expand internationally…
Author : hpollich

Related Essays

The marketing strategy of Blackberry
12 pages (3012 words) Essay
A suitable marketing plan for a football club
15 pages (3765 words) Coursework
Marketing Report
12 pages (3012 words) Essay
Marketing Report
12 pages (3012 words) Coursework
Launching a new product
4 pages (1004 words) Essay
Marketing report
12 pages (3012 words) Essay
Marketing Report
10 pages (2510 words) Research Paper
Marketing Report
6 pages (1506 words) Essay
Motivating and Supporting Collaboration in Open Innovation
4 pages (1004 words) Term Paper
Brand Management and Hotel Loyalty programs
3 pages (753 words) Assignment
Got a tricky question? Receive an answer from students like you! Try us!