Case for servise marketing - Research Paper Example

Only on StudentShare

Extract of sample
Case for servise marketing

As discussed in the case study that APM grew due to its franchising strategy which not only involved direct franchising but also through Master Franchising. Thus the overall expansion strategy for the business has remained focused on the development of regional franchisees who can deliver the services according to the demand from a particular geographical area in which they can deliver them effectively. APM tend to advertise the franchising opportunities in the local newspapers and other media to attract the potential franchisee. This was achieved through advertisements as well as the word of mouth also. One of the key criteria used by APM to recruit new franchisee was to observe the behavior and attitude of the person willing to apply for the franchise. One of the tasks involved was to assess the willingness of the person to show closer association with dogs. Since APM was mobile services provider for dog washing therefore it was considered as essential that the persons must have some degree of association with pets and specially dogs. This was also important because the PEOPLE element is considered as one of the key variables in the overall integrated services marketing mix. ...Show more

Summary

1) One of the key characteristics of providing services is the interaction between two parties as services are offered by one party to another party. The intangibility of the services as well as the physical presence of a person to deliver the services there are some of the key differences between selling a service and selling a physical good…
Author : faheyjudy
Save Your Time for More Important Things
Let us write or edit the research paper on your topic
"Case for servise marketing"
with a personal 20% discount.
Grab the best paper

Related Essays

How advertising strategy for luxury brand changing to take account of using internet for customers
The paper in question operates mainly based on two research questions which can be stated as follows: What were the factors which contributed in the shift of advertising campaigns of luxury brands from conventional modes to internet based marketing strategies? What are the different competitive strategies taken by the luxury marketers to position their product higher in the brand hierarchy while tending to advertise via the internet plane?
10 pages (2500 words) Dissertation
Consumer-brand relationships
Since the competition has intensified in all industries and the environment has become highly competitive, it has become important for the companies to maintain relevance with their customers and avoid any kind of commoditization. It is believed by Belaid and Behi (2010) and Keller and Lehmann (2006) that in such kind of business environment, the only way to compete is to develop a strong brand that has a complete holistic view.
20 pages (5000 words) Essay
E-Marketing Case Study
In addition, Goodby, Silverstein & Partners who are the advertising agency of HP are the other stakeholders of HP. The customers and businesses are recognized as key stakeholders given the emphasis they received in the first HP advertising campaign as observed by Chakraborty and Govind (2008, p.
5 pages (1250 words) Essay
Marketing Case Study
The primary service provided by the company is the access to climb the Sydney harbor bridge. The company offers climbing experiences at the peak position to the visitors from different parts of the world. In order to carry out the course of action the company presents different types of climbs.
8 pages (2000 words) Case Study
Strategic Marketing Case Study
Effectively, the company started investing in acquiring business that gave the company high-profit margins instead of low-profit margins. In this case, the company had realized that the products that gave the company low-profit margins were not centered on fulfilling the needs of the customer.
4 pages (1000 words) Essay
Strategic Marketing Case Study
This reveals that the company has the potential to understand the evolving nature of customer needs and to modify their products according to the needs of the customers. During a time when the Premium Peter segment acquired the means to afford a high quality product, the company has been able to respond with a product that matched the profile of the consumers.
5 pages (1250 words) Essay
Marketing case study
The marketing team is committed to ensuring that they deliver excellent products. Some of its products and services include shop fitters, furniture makers, joining and kitchen manufacturers. Most of these products are driven by supply and demand. The kitchen industry in the United Kingdom is valued at 1.2 billion pounds.
8 pages (2000 words) Essay
B2B marketing case study
Depending on the actual analysis and analytical parameters applied by Morgan, Rubenstein and Salvatori will have different approach to cub the situation. With the information at hand, they may deliberate on their already drafted alternative ways of action or formulate new approaches.
4 pages (1000 words) Research Paper
Samsung Group (FINAL)
Research Question & Methodology 5 Research Question 5 Basic Method of Research 5 D. Research Design & Measurement Technique 6 Interview Process 6 Measurement Scale 7 E. Sampling Methods 7 Identification of Sampling Method 7 Justification of the Choice of Sampling Method 7 Identification of Sample Size 8 Justification of the Choice of Sample Size 8 F.
4 pages (1000 words) Assignment
Marketing Case Study
The primary market segmentation focuses on the age, income level, lifestyles, family life cycle etc. Although the company does not provide the best quality products in the market but it is well known because of the cheap price offerings for the quality products.
6 pages (1500 words) Essay
Report on The Green Tea whitening Series Launching Program
This is a report of the research results of the Ginvera Beauty Company in respect to the plans for launching The Green Tea whitening Series. It gives a brief introduction of the company and the new product. It outlines the methods the marketing assistant used to collect data.
8 pages (2000 words) Assignment
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT